The Company Show

Leveraging podcasts in your business.

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.

Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.

But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Check out our show notes and blog posts!

Podcasting for Authority, Presence and Legacy

Podcasting for Authority, Presence and Legacy

Not everyone needs to have a podcast – even those in businesses where it seems like everyone has one, or you find yourself advising others to go for it.  But there is also something to be said for “eating your own dog food” – as stated by today’s guest Mike Ficara....

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The Anatomy of a Podcast Episode

The Anatomy of a Podcast Episode

A business podcast, or even one that you take seriously as a hobby, needs a thoughtful structure. A good podcast episode has anatomy, and understanding the different options for parts can help you to make the best possible choices. That’s what we’re discussing this...

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Create with Intent to Repurpose with Jaclyn Schiff

Create with Intent to Repurpose with Jaclyn Schiff

Content repurposing is something that often gets backburned in the face of the zillion and one things you do every day, or it’s something you actively work into your workflows that doesn’t have the massive impact you might have been hoping for. A lot of us have been...

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Don’t Leave Your Guest Guessing

Don’t Leave Your Guest Guessing

Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they choose to. Though preparing a guest swipe kit sounds simple enough,...

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Whys and Hows of Internal Podcasts with Shannon Martin

Whys and Hows of Internal Podcasts with Shannon Martin

Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating connections work equally well to share information internally and develop...

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Is My Podcast Topic Too Saturated?

Is My Podcast Topic Too Saturated?

There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated with it. As you’re planning a show for your business, you might ask yourself if you can make your podcast successful when there are so many others...

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Entrepods: Is a Podcast Right for Your Business?

Back in the fall I had a lovely conversation with Jennifer Gligoric all about podcasting as a business owner. It's always good to keep in mind the benefits of podcasting that aren't directly related to downloads and audience size. For a lot of business owners, those...

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