When you start to consider podcasting as a marketing strategy, one of the first questions you need to answer is:

“how will this benefit the business?”

For a lot of marketing channels, you know exactly what metrics to track to tell you the impact that channel is having on your objectives, but podacsting can be a little fuzzier. Most of the benefits of podcasting are indirect and, therefore, harder to measure.

But it can be done – and you can start collecting the information you need to clearly see and communicate the value a podcast is creating.