Podcasting for Business

For when podcasting is just part of the job.

Podcast ROI: The Missing Metrics

Metrics that Matter for Company Podcasts

When you start to consider podcasting as a marketing strategy, one of the first questions you need to answer is:

“how will this benefit the business?”

For a lot of marketing channels, you know exactly what metrics to track to tell you the impact that channel is having on your objectives, but podacsting can be a little fuzzier. Most of the benefits of podcasting are indirect and, therefore, harder to measure.

But it can be done – and you can start collecting the information you need to clearly see and communicate the value a podcast is creating.

Enter your name and email…

And you’ll be immediately directed to a page with a video training covering the 5 high level podcasting for business archetypes, and dozens of different metrics you can track to accurately understand and communicate the impact a podcast is making.

Podcast Production Agency

Podcasting For Business Conference

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