by James | Jul 20, 2023 | Blog, Podcast
A really solid podcast SEO (Search Engine Optimization) strategy for show notes can easily be pushed to the back burner within a marketing strategy. Sometimes, SEO for podcasts is an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re...
by James | Jul 6, 2023 | Blog, Podcast
In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll...
by James | Jun 22, 2023 | Blog, Podcast
Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it’s not efficient or practical. And when you find that existing team members...
by James | Jun 8, 2023 | Blog, Podcast
There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a...
by James | Feb 14, 2023 | Blog, Case Studies
Not every podcast cares about downloads – and deciding that they aren’t a key performance indicator can be one of the best decisions you make for your podcast. That was a choice that Emily Marsh and the team at Iconosquare made early on for the esm²...
