The Company Show

Leveraging podcasts in your business.

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.

Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.

But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Check out our show notes and blog posts!

Does Your Podcast Format Match Your Podcast Goals?

Does Your Podcast Format Match Your Podcast Goals?

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create. This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of...

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Practice Makes Prepared with Meridith Grundei

Practice Makes Prepared with Meridith Grundei

Consistent practice doesn’t guarantee that everything will go perfectly—but it does make sure that you’ll be prepared for whatever happens. In this episode, director, actor, and educator, Meridith Grundei shares tips and strategies that will help you become ready and...

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How to Measure the Impact of Your Podcast

How to Measure the Impact of Your Podcast

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work. When you podcast in support of your existing...

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Should You Book A Podcast Studio? with JP Davidson

Should You Book A Podcast Studio? with JP Davidson

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in really sound-unfriendly environments. If you are currently looking at your location options for podcasting and only finding places...

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Achieving Business Goals with Podcast Managers | Ted Cragg

Achieving Business Goals with Podcast Managers | Ted Cragg

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someone who is specializing in it. The podcast manager is a somewhat more...

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What to Expect at PFBCon 2023 with Tom Fox

What to Expect at PFBCon 2023 with Tom Fox

One of the things I believe the most strongly about podcasting is that doing it to support and grow an existing business is different than hosting a podcast for the love of the game—or as a business in and of itself. Your podcast needs to work with the other marketing...

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