The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
We’ve Solved Instagram with Ruthie Sterrett
There are those who love social media and there are those who hate it. There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess...
Getting Sponsors for Podcasts and Events with Alex Durant
I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors. But most is not all, and if it’s a path you’ve deemed the...
Share Your Expertise at PFBCon 2024
It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference. The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and...
Case Study: You Should Start A Podcast! with Heather Gray FDN-P
You should start a podcast! These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot. You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should...
Protecting Your Vocal Health with Brienne Hennessy
Have you ever thought about the health of your voice? The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the body. We’ve all had times when we lost our voice, or noticed it...
Stories, Service & The Authentic You with Brigitte Bojkowszky
I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t. If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of...
Does Your Podcast Need to Be on Video? with Megan Dougherty
Let me tell you a little story. Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet. Podcasts certainly did not belong on YouTube. I would have died on that hill. Then, in...
Release Cadences for Every Business Goal with Megan Dougherty
After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a...
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences. I've...
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