The Company Show

Leveraging podcasts in your business.

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.

Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.

But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Check out our show notes and blog posts!

Does Your Podcast Need to Be on Video? with Megan Dougherty

Does Your Podcast Need to Be on Video? with Megan Dougherty

Let me tell you a little story. Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet. Podcasts certainly did not belong on YouTube. I would have died on that hill. Then, in...

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Release Cadences for Every Business Goal with Megan Dougherty

Release Cadences for Every Business Goal with Megan Dougherty

After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a...

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Pitching and Podcasting for Authors with Angie Trueblood

Pitching and Podcasting for Authors with Angie Trueblood

What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list....

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A Tale of Three Podcasts with Megan Dougherty

A Tale of Three Podcasts with Megan Dougherty

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean: Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about...

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Joy, Email and Your Podcast with Shannon Hernandez

Joy, Email and Your Podcast with Shannon Hernandez

I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts. On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part? That’s the rub...

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