This week’s guest, Dina Behrman, is a former journalist turned PR strategist and publisher. Dina works with entrepreneurs who want to inspire millions, skyrocket their visibility and attract more clients. Today we’re talking about her publishing company and the collaborative books that she creates with entrepreneurs and experts from around the world, as well as how to feel comfortable putting yourself out there, being visible, and engaging in awkward PR activities.
Tune in to hear Dina and I explore:
- As the face of your brand, you have to put yourself out there so people can see you as an expert in your field. Actively seek out media opportunities to showcase your expertise and to share what motivates you and your journey.
- Being a podcast guest is an excellent way to promote your own story. Dina says that the best way to maximize your appearance is to share your story and expertise from the human interest angle. Your message will resonate with the audience.
- Once you find your story that attracts your niche audience, use it on all your social media, such as the about page on your website or pinned posts on social media platforms.
- Repeating your content can save time, but it can also be harmful. You may be pitching the same story to different media outlets, but tailor your pitch to each platform.
Question of the Week
Q: How should I name my podcast?
A: Naming your podcast is one of the first big decisions that you have to make right after you decide to launch your show. It feels more high stakes than it actually is for most company shows. It’s not unimportant: of course, you want a name that communicates what the show is going to be about and who it’s for. But it’s not the be all and end all: the success or failure of your show doesn’t hang on the name you choose.
There is a quality you should try to capture with your podcast name and that is stickiness. Stickiness means that it’s easy to remember and to say. It’s great if you can have it, but not the end of the world if you don’t. Easy to remember happens when you’re using words, phrases, or names that have meaning for your audience.