You should start a podcast!

These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.

You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast!

Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?

When you’re unsure and you take the plunge into podcast, it’s often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.

My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.

Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.

And her podcast is a powerful force in her business.

In this case study episode, we’re talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clients—she has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.

Listen to the episode below or continue reading the blog post!

Tune in to the full episode to learn about:

  • The Story of The Lyme Boss
  • Podcast Sponsorships and Strategies
  • Authenticity in Product Endorsements
  • Starting with Podcast Analytics
  • The Importance of Solo Episodes
  • Heather Gray’s Podcasting Workflow
  • The Advantages of Embedded Ads
  • Low-Tech Setup for High-Quality Podcasting
  • The Power of Task Delegation

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

The Story of The Lyme Boss

Heather: “What inspired me was my story. I usually start off in the beginning with, I was basically born full of shit.

I was a constipated toddler sitting on the potty so long that my feet would fall asleep—and that started my introduction into, let’s throw Band-Aids at symptoms, let’s give her stool softeners and thick, nasty oils to drink.

But nobody was trying to figure out why this four-year-old couldn’t poop.

Hindsight’s 20/20, turned out that was the same year my uncle committed suicide. There was some early childhood trauma. I also turned on my celiac gene right around that time when I was eating a standard American diet, the SAD diet, and [I] was just really sick from the get-go and for the majority of my life.

So when you put the kind of crappy genetics that I didn’t detox well—people talk about having a detox bucket, I actually have a detox thimble. Then the early childhood trauma, the poor diet.

I was pretty much a latchkey kid as well, so ate a lot of processed foods—I just became a perfect host. So then when I did get bit by a tick when I was 13, it was just the perfect storm. Didn’t develop symptoms at all.

I pride myself on being a good host, but not to the critters, not to the critters.

Symptoms showed up about two years later with my first suicide attempt. That was the first of a few and then had the rest of the classic Lyme disease type symptoms and then developed three autoimmune diseases on top of it. I was a hundred pounds overweight.

So a lot of issues. If I would have stuck with the traditional route, I don’t think I would be sitting here talking to you today. So that’s when I pivoted, became a functional practitioner and then really kind of put my flag in the sand when I declared myself the Lyme Boss.

Because working with Lyme folks can be really difficult as it’s a complex—probably one of the most complex areas in the in the health realm to work in and so it can be kind of easy to get a little overwhelmed every now and then and be like, screw this I’m done I’m not working with Lyme anymore!

But when you niche yourself and you rebrand yourself as the Lyme Boss like you can’t you can’t go anywhere you got to stay in your lane.”

Controversy and Progress

Megan: “I don’t know too much about Lyme personally, but it’s quite controversial, right? And it’s not always regarded as something serious or real by the traditional medical institution, if I’m correct about that.”

Heather: “Oh, 110%. There’s nothing about my life that’s not controversial, including the disease that I have.

I had undiagnosed Lyme disease for over 27 years. I’ve had it now for over 30 and just last year, the CDC recognized chronic Lyme disease as a real disease. A year ago, the disease that’s been plaguing me my whole life just got recognized last year.”

Megan: “I was just reading this week that there’s been some progress towards a vaccine for it.”

Heather: “Ooh, I don’t care. I don’t want one. There’s way too many variants. There’s too many species. There’s usually fast-tracked.

The last time they had a Lyme vaccine out, it caused way more damage than it did good. Most of us that I know talk like this are the same way. They’re like, absolutely not.”

Megan: “Well, having the personal experience and deep practice with other people who are undergoing, it would kind of give you maybe a broader or more in-depth look than an outsider would have.”

Heather Gray’s Holistic Approach to Functional Medicine

Heather: “I do some factional functional lab work to get to the root causes of people’s issues.

I don’t actually run as much lab work as I used to. Most people’s experience with functional labs, functional practitioners, especially it’s like, $3,000 right out the bat with all these fancy labs and then another $3,000 on top of it with supplements.

After being in practice for so long, I’ve started seeing patterns in people and found some really in-depth, amazing intake forms that can really help tease out, is it Lyme disease? Is it celiac? Is it mold? Is it co-infections?

So that way I’m not wasting time and money on labs and supplements that aren’t needed.

So between a person’s medical history and the intake forms, I can get a really great handle. I’m a phenomenal case manager.

Most Lyme people, because we’ve had to be our own advocate for so long, they come to me very educated. They’ve got these beautiful pieces to their puzzle, but a lot of times they’re in the wrong order or they’re just missing one little corner piece that helps put it all together.

And that’s where I really shine is just taking a step back and go on, okay, you’ve done these pieces, that’s beautiful, we need to swing back around and just tweak this a little bit and add this and do this and then their kind of health puzzle unlocks.

It’s quite amazing when we stop focusing on treatment and we start focusing more on lifestyle, diet, nervous system resetting, detoxification, all these other foundational health things

I have a testimonial on my website, she says it was like a magic. It wasn’t magic. It’s just we’ve gotten so far off the mark on how humans are supposed to be living that when we get back to the basics, our bodies go, oh, thank God.

I thought she was never going to figure it out. I keep giving her these warning signs as symptoms, but she keeps ignoring me with these over-the-counter stuff until I have to scream louder and bigger until I really get your attention with a diagnosis.

A lot of these diagnoses, even autoimmune, they’re five, 10, 15 years in the making before a lot of times you’ll actually get a symptom and get diagnosed.

So a lot of times people think I’m crazy and I’m a little on the health nut side, but I can almost guarantee it, five, 10, 15 years from now, something’s gonna give and they’re gonna start their health journey and I’m hoping that something I’ve said back then have them go, oh God, what did that crazy lady say about blah, blah, blah?”

Megan: “What you said was really, really interesting. It’s amazing how much of good business is good onboarding.”

Heather’s Podcasting Journey

Heather: “I got told by quite a few people because I just put out these random videos talking about random stuff, usually controversial stuff, educational stuff, inspiring stuff.

And I just got told, I think by the third or fourth person that told me, you should have a podcast.

I was like, okay, and I literally put it out on Facebook one day. I was like, Hey, does anybody have any equipment? I had one girl who said, yeah, I’ve got a mic you can have.

So I met up with her at a coffee shop, got the mic, up and ran. The beginning ones are so bad. The video quality is bad. Like the sound, it’s just so bad.

But I just put out my 100th episode a couple of weeks ago, which is what a difference the two years have made and yeah, it’s awesome.”

The Long Game of Podcasting

Heather: “In the beginning, I hoped that it would kind of set me apart as a leader, authority, and I was hoping to get business from it.

I was hoping that people would hear it and be compelled like I was when I became an FDN—I heard the founder of Reed Davis on Sean Croxton’s Underground Wellness and was like, Oh my gosh, that’s my missing puzzle piece. That’s what I need to do, and that’s what I jumped in.

So that’s really kind of what I started and hoped that it would be—and that hasn’t been the case. I’m now starting to get a little here and there from a business from the podcast, a little bit more from the affiliate stuff that I started doing.

It’s turned more into an amazing networking platform. It’s crazy, the people that I’ve met, and then through them, what connections and doors that it’s opened to speaking engagements, to media passes.

Dave Asprey, Bulletproof Coffee, he’s got the big biohacking conference. I just landed a media pass, $5,000 ticket because of my podcast, because I had him on my show. The list goes on and on about how many doors have opened up, who I’ve been introduced to and invited to go to because of this podcast.

Now it’s crazy. I’m getting so many emails of people pitching their people to be on my show. It’s crazy. So I do see that that business piece will start coming about a little bit more. I am starting to find out that podcasting is a long game. Period. End of story.

There is no quick rise with podcasting. You just got to put in your time.

I wish somebody would have told me [that] literally within six months, because it’s a lot of work. But within the first six months, I was like, screw this, I’m done, like crickets, no one’s listening, blah, blah, blah, blah, blah.

In my head, my husband was like, Heather, don’t give up, you got this—like my little ring assistant, squirt some water in my mouth, smack me around a little bit, push me back out there.

I’m so glad he did because I think it was just like a few weeks later, I got introduced to one of my heroes and got to interview my hero on the podcast and then got introduced to another hero.

All these doors started opening, but I swear that’s first six to eight months was just brutal.”

Megan: “It really can be, especially because the work of a podcast is so front-loaded.

After you’ve been doing it for six or eight months, it’s just part of your work week. But it’s a real struggle at the beginning to plan the show, do all of the art, figure out your cadence, practice recording, learn how to do the editing if you’re doing that in-house.

It’s a ton of work, and it feels like initially it’s for nothing. So six to eight months in, that’s when you started to get these cool door openings.”

Success Stories

Heather: “I just recently landed a first sponsor. So they signed up for three months. That’s coming up to an end—and then just recently landed a new sponsor. So two sponsors now.

So for the last six months, I’m actually now a professional podcaster. I am actually getting paid to do that well.

So here’s another story: I actually am a host of another show out of Canada because after having him on my show, I fell in love with him and his company so much that I was just like, I have to be involved what can I do? and a month later they’re like, how would you like to be our podcast host? and I get paid monthly to be their podcast host.

So that was another really cool story that opened up because of my show.”

Heather Gray on Podcast Sponsorships

Heather: “Right now I’m asking, was it $295 a month with a three month commitment, minimum commitment. It should be a six month commitment because it just takes time to move the needle when it comes to this type of stuff. So that’s what I’m doing right now.”

Megan: Three months for your first one—it’s an easy yes for a company.”

Heather: “You would think so. You wouldn’t believe how many no’s I got though before I found those yeses. It was kind of crazy. I must have pitched at 15 to 20 before I got my first yes.”

Heather’s Sponsorship Strategy

Heather: “So in the very beginning, I started making my own commercials to companies I was already affiliates with and then I would put those in as commercials. I was like, forget it.

If I’ve got a target, if I got a captive audience, I’m going to pitch some things that are going to be beneficial to them and I’m going to try to make some time off, money off of this because it is so much time.

And then now I’m starting to pay people to help with the editing and the other things. So now it’s actually costing me money. So that’s how I started off in the beginning—a little bit here and there not a whole lot, 50 bucks, 100 bucks.

I think I was at a I was at a health conference the same one that I’m actually leaving to in tomorrow and another practitioner there was telling me she’s podcast and I don’t know how we got on the topic but she said something about how her sponsors and I was like, wait what?

And I was like, how did you get them? and she’s like, you just have to ask. Heather, there’s 20 vendors here at this store right now. I want you to go and at least ask four right now. And I was like, oh shit. Okay—and that’s what I did.

So I went around to the ones that I’d already been talking to or with ones that made sense for my show. Right. There was one person I pitched to her product would have been incredible. I have her target market audience and it’s not an expensive product and it could potentially save people’s lives with Lyme disease.

They turned it down and I just kind of wanted to like bang her over the head and go—because she had tried another podcast, but it was just geared towards women and I’m like, no, mine’s geared towards Lyme disease and yours is Lyme disease prevention. This seems like a match made in heaven, but I couldn’t get her to understand it and I’m not going to sit there and chase people.”

Turning Relationships into Sponsorships

Heather: “This last one—so the first sponsor that I got, I met at a Lyme disease conference and I had tried his product and it worked. I knew he was newer in business and it just seemed like a win-win and so that’s how I presented it as a win-win. Here’s some exposure, blah, blah, blah. I’ve got your target market.

And then the second one, he’s a really amazing Lyme clinic out of Scottsdale. He actually flew me out there, put me up, gave me treatments for two days so I could be a better ambassador for what he does.

Then of course, I was thinking after I got back, I was like, duh, if he was willing to spend that much time getting me to endorse him, he’d be silly not to—so I really quickly [say], Hey, sponsor the podcast and he’s like, yeah, absolutely. So we’re hammering out the details for that tomorrow.

You just never know until you ask. It’s just like any other sales game. It’s a fricking numbers game and it’s got to make sense.

I’m not going to pitch to an athletic group, it wouldn’t make sense for my show. But if you know enough people, there’s so many amazing products out there too. Usually products are where it’s at.

But I think the Lyme clinic will do good.”

Megan: “Awesome. And when you mentioned another strategy that you use, and this is one I think is really brilliant that you’ve done, is creating ads for products that you’re an affiliate for.

So these are external companies that you’ve got an affiliate relationship with. If somebody follows your link or your recommendation, they buy it, you get a commission.”

Authenticity in Product Endorsements

Heather: “Everything I have stood behind, I have tried and I use on a daily purpose. I don’t put my name behind anything I have not tried and it doesn’t make a difference in my own life.

When people have had chronic illnesses, a lot of times we need some of that low hanging fruit. So a lot of these products can help relief pain, get you more energy, have your water taste better with yummy electrolytes that tastes like chocolate caramel.

So it’s a lot of these health things and it started by me watching another person on Instagram kind of acting like commercials there and I was like, well, what, what is she doing? I don’t understand this—because as a practitioner. I’ve just never seen that before in the old school way of marketing.

Then now I’m seeing these affiliate marketers, these influencers, and I’m like, well shit, I can do that too. So I kind of learned from watching and was like, Hey, how did you do that? Oh, I set up an affiliate account. How do you do that? Go to their website, go to the very bottom. It usually says affiliate links.

It’s sad because I see some people like poo-pooing, like I’m not making money off of this and blah, blah, blah, blah, blah. I don’t really think that there’s a problem with that. Like I said, if it’s something tried and true, sadly, especially in the way of like famous people—there’s no way hell Eva Longoria is coloring her hair with preference box color, you know, that’s just BS and we can call that BS.

But if you know the person and you trust them and you like them, like I said, everything on my site is, I’ve tried personally, there’s not anything I would put up there without passing the test first.”

Starting with Podcast Analytics

Megan: “When you decided to start trying to monetize the show in this way and help it be an income generating part of your business, what was the size of your show at the time?

How many downloads were you getting? Kind of what sort of audience engagement? Where were you at?”

Heather: “That’s a good question. I don’t know. I didn’t know. I didn’t know much about analytics until like two months ago, to be quite honest with you.

So I started a spreadsheet and started keeping track because, again, I think I probably hit another dry patch where I was just like, ah, screw this, I’m done. To take some of that emotionality out of it, I decided to start tracking to see, okay, am I actually moving the needle? Am I getting more people every week? You know, how many downloads, blah, blah, blah.

So yeah, I just recently started doing that a couple of months ago.”

Heather’s Current Podcast Stats

Heather: “It’s a little over 13,000 downloads, but that’s all together. I think I’ve got 250 active Spotify folks and I think each episode gets between 100 and 300 plays. So still on the small side as far as podcasting goes.”

Megan: “Oh yeah, but I love that you’ve done so many things with it anyway, because I mean, yes, by the numbers it’s a small show, it’s not in the top 20%, maybe not top 50, but you’ve got sponsors.

You’ve monetized through affiliates, you’ve gotten $5,000 conference tickets, you’ve met your heroes and done all this professional networking. That’s rad.”

Embracing Podcasting

Heather: “I went from hating my podcast to like, now it’s my baby. I love it because of the doors that it’s opened for me.

I’m a little on the woo woo side, and I have a friend who does human design work with astrology and like reading my palm, and she’s like, you are a creative artist in the spotlight—and that always felt right to me.

You just saw my comedy bit. Most people are like, holy cow, this is your first time doing stand up? I’m kind of a natural in front of the camera, on stage—not everybody can and I’m embracing that here’s this place, this platform that I can actually shine with and bring in other amazing people to talk about these hard topics that really aren’t out there.

A podcast changed my life, right? So I’m just trying to do the same thing for others, especially in this very controversial Lyme disease world.”

Solo Episodes: The Authority Balancer

Heather: “It’s a mix [of interview and solo episodes].

I always had an interview with me and then I was told by—I’m always hiring some sort of marketing somebody and they’re like, no, no, no, no, no. If you want to stay the authority in this, every so, so many episodes, you really need to put out a solo one. I was like, that’s great.

Because I started to wonder that myself. Because if I keep showcasing these other people, then how am I getting my voice out there? Because I hate it when people, when the host talks too much. If I’m listening to a show, because I’m tuning in for the guest and the host turns it all into them, like, Oh, it drives me bonkers.

So I really try to be mindful of how much I’m speaking. So these solo podcasts that I do once every four or five episodes, I put out a solo.”

Megan: “I found most of the shows that we produce for clients, very often they are interview shows. But whenever those solos come out, whether or not it’s a random bonus or just a regular part of the cadence, they always perform just a little bit better. A little bit higher engagement.”

Heather: “I’m still shocked. I’m like, I’m sorry, what? Here’s this big name and my solo one kind of beat them in the stats. I was like, that’s what?”

Megan: “Well, it’s because you are becoming the authority and you know, you’re developing this relationship with your audience and it’s a weird one. It’s kind of a parasocial relationship. Like they feel like they know you, you have no way of knowing them.”

Connecting with Listeners in Unexpected Ways

Heather: “Oh, my God. It’s so bizarre when I meet them in person. I go to these health conferences and other health practitioners are listening and they know, oh, my God, and your kid just blah, blah, blah. And then this has happened and whatever happened with blah, blah, blah. And I’m like, I don’t even know your name. It’s kind of bizarre.

I was at a networking event here in Fort Collins and I go over and talk to this girl. She’s kind of hanging out by herself and she looks at my name tag and all of a sudden her eyes get this big and I’m like, Oh shit, what did I do? What did I say now? Where does she know me from?

And she pulls up her phone and she shows me my podcast, you know, and I was just like, Oh my God. She’s like, I was listening to this this morning. That was incredible.”

Megan: “What a great moment. I love hearing things like that.

It’s really interesting to me how consistent that is across industries, across podcast types. Those solo episodes—people just want the host. I love it.”

Heather Gray’s Podcasting Workflow

Heather: “I’ve only got one other person on my team right now. They helped come up with the new look, the new thumbnail. They helped me edit and put music on the intro and the outro.

So now, when I record a video, I just put it in a certain folder. He puts it all together for me, comes up with a copy, comes up with the graphics, comes up with the hashtags and then I just, you know, make sure to share it across all the platforms.

He actually makes some clips now and he’ll put them out on social media during the week. So he also posts for me like four times a week now too.”

A “Relaxed” Production Style

Heather: “I don’t plan. I am booked out for eight months and I’ve probably got four months in the can.

So I literally can stop recording today and I would have a podcast for another year. So from there, the only thing that I really plan is—so I picked out all my Lyme specific ones because May is Lyme disease awareness month, and I really want to shine a light on that.

So that was the only one that I kind of went through and pulled some people out of order and put them together for my Lyme month. Other than that, I record them and then they just go in the back of the line. And then when that time comes up, then they’re up.

I don’t really have topics. Once in a blue moon, I did have one famous doctor that I interviewed who had a launch coming up and I’m like, Oh, this isn’t going to come out until August. She’s like, Oh, my launch is in May. I’m like, Okay, don’t tell anybody. I’ll move you ahead—to accommodate her.

But other than that, most people understand. Yeah, most people understand. I tell them, Ah, yeah, this will probably come out in five, five months, and they’re like, Okay, just make sure to give me the links.

I wish I was cool enough that had specific topics and social count, all that. No, thank you.

I didn’t even do a lot of editing either, like ever—I pressed play and once we did that, we went with it and I really never needed to. Now that I’m putting commercials in, I’ll say, let’s take a quick break, and now my person will clip out that break and put in a commercial, slap on the intro, slap on the outro.

Now we have a show.”

The Advantages of Embedded Ads

Heather: “They (ads) are being embedded directly into the episode. So it is evergreen.”

Megan: “That’s nice. That can be higher value.”

Heather: “That’s what I was thinking, too. At some point when my numbers get better, the price will go up. But for right now, I figured just starting off that it felt fair.”

Megan: “No, fair enough. The nice thing with embedded ads is it is less technical. There’s less moving parts that you need to deal with on a week to week basis. Especially when you’re running a whole business, it can be very helpful.”

Heather: “Unless that somehow I’m making enough money with this, that this becomes my whole business and this is what I’m focusing on, then I can look at making it more difficult.

But I’m still seeing clients one-on-one, I still am putting out other marketing things. It’s getting that direction. In the last three months, it was kind of a 50, 50 split between one-on-one clients and what I’m bringing in from my podcast.

Now it’s more like 70, 30 what I’m bringing in from my podcasts compared to one-on-one clients.”

Profits from Podcasting

Heather: “I’m also adding in what I get paid to be a host for a podcast. So between those two, it’s about around four grand a month.”

Megan: “That is very respectable and it’s like the stretch goal of many, many podcasts out there.”

Heather: “I realize how fortunate I am to be getting paid to do what I’m doing.”

Megan: “I mean, looking at all the things that you’ve got set up, so you’ve got all this foundational work kind of done now, and you’ve got so much content runway where you can spend some time focusing on marketing and building up these other systems that you can just leverage that further and further.

So you’ve put yourself into this amazing position with this marketing channel that you built for yourself.”

Heather: “I feel like I did. I am backed up so bad. I was like, all right, June, July, no options for recording. I have to say no.”

Managing Success

Heather: “I’m getting all these amazing people and I’m just like, I have to—because I’m so backed up with back orders. I just, I can’t. And I need to take some time off. It takes a lot. I need to get caught up on some of this other stuff and breathe. Maybe take a vacation or something.”

Megan: “Every now and then, you don’t want to go wild with it, but the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.”

Heather: “I just give them a, I’m booked out now till August. Sure, you either can hit me back up in August or here’s the link and you can try to find something in August.

But yeah, it does feel good.”

Megan: “Yeah. It’s kind of a little bit of a, and I have arrived feeling. At least I find it. So I love it.”

Low-Tech Setup for High-Quality Podcasting

Heather: “I’m so low tech. I just recently upgraded to a Yeti blue mic. I have a little ring light back here and then I have a [Logitech] camera—that I would like to upgrade. I think a better camera would be nice.

I usually record on Zoom, my husband is a zoom guru. That’s kind of what he does for a living. And so I learned how to trick Zoom into recording and on 1080 all the time. So doing this little trick. So usually the video is a little bit better than what most Zoom out there is. So that’s nice.

It’s not a secret. You hit record, you hit share screen, and you want to share the screen that you want to record and then you hit stop share, and then from there, you can either pause it.

So I’ll pause, don’t stop because if you stop the recording, then you’re going to start the whole process all over again. So I’ll pause it and I’ll wait for my guest to come on. Then when my guest comes on, all I have to do is press play and then we’re recording in 1080.

That’s the little, work around is that you have to share the screen, unshare the screen while it’s recording.”

Megan: “Interesting. That’s a really good tip. Thank you for that.”

Heather: “You’re welcome. So yeah, so pretty low tech.”

Megan: “Well, again, it doesn’t have to be high tech and fancy to have good results, like as you’re amply demonstrating, which I think is really, really cool.”

The Power of Task Delegation

Heather: “Yeah, the help is around $400 a month, which is ridiculous, I know. I mean, ridiculously helpful.

For them to post four to five times a week on my social media, plus editing, I really lucked out there. He does a great job. And he’s so cute. He’s young and he’s learned so much from watching the shows and listening to me and it’s actually helped him out on a few of his little health journeys.

So hopefully if I can plant seeds with him, hopefully he won’t have a lot of these other health issues that other people his age are. So what a blessing.

So yeah, so around 400 bucks a month is what it’s costing me.”

Megan: “And that’s not not a bad return looking at what it’s what it’s generating for you.”

What’s Next for The Renegade Health Boss?

Heather: “The goal would be to have two paying sponsors. Because right now I’ve gotten one and then the first one didn’t re up. So it just in time for the other one to come on board, which is awesome, but it would be really great to have two sponsors every show.

Then I’m not having to worry about changing in and out my little silly commercials that I’ve made for my affiliates and it just feels more professional. That’s my next goal for the, for the show.”

A Podcasting Advice from Heather Gray

Heather: “I tell them that it’s a long game. It’s not a quick fix and a quick return of investment—you would need to be in it.

I think these days it just keeps getting harder and harder because as more and more people are like, Oh, I’m going to podcast. Oh, I’m going to podcast. It’s just getting more and more saturated. So I think it might even take you longer to move the needle because it’s just, it’s just so saturated.

Your heart really needs to be in it. You’ve got to love what you’re doing and that’s going to show too. You can’t do it just because you think it’s going to be some sort of a moneymaker—your heart really needs to be in it because there are so many shows to choose from. People can kind of tell, where your heart is in this show, so really got to love what you’re doing.”

Megan: “Misery is audible, even if unexpressed.”

Connect with Heather Gray

“Meet Heather Gray, a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases. With over 32 years of personal experience, she understands the struggles of living with these conditions and is dedicated to helping others find relief.

Her personalized approach as a practitioner, podcast host, and author, has helped countless clients reduce inflammation in the body and brain, improve gut health, and achieve optimal wellness.

She helps her clients get to  the root cause of their symptoms and helps them take control of their health journey. Heather’s approach is not only effective but also empowering.

Don’t let chronic illness control your life. You can achieve the health and vitality you deserve.”

Links: Website | Podcast | Facebook | Instagram | LinkedIn | YouTube

We’re gearing up for PFBCon 2024

Next week is an exciting week, because we’re opening up applications for speakers at this year’s Podcasting for Business Conference!

Make sure you’re subscribed on your favorite channel to catch all the details.

Be A Guest on The Company Show

Do you have a podcast that’s making a major difference in your business or know one that is? Fill this contact form and let us know about it.

We’d love to have you here for a case study episode like this one!

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to!

Key Quotes

“There is no quick rise with podcasting. You just got to put in your time.” – Heather Gray

“I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.” – Megan Dougherty


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Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTube