The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed
Are you struggling with optimizing your audio setup for your podcast? If so, you're not alone. On this episode of the Business Podcast Blueprint Show, I talk to Junaid Ahmed, an expert in home audio and video setup. Junaid shares his tips on how to optimize your...
A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
Are you a podcaster looking to take your interview game to the next level? Look no further! In today's episode, we're diving deep into the world of guest management with podcasting expert, Jason Cercone. From booking guests to creating a comfortable environment for...
Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown
Chris Weiher, an experienced video producer, joins Megan Dougherty to lay out the pros and cons of podcasting and vlogging to settle once and for all - should your podcasts be on video? They're digging into all of the different ways multi-media content can impact your...
Podcasting for Business Case Study: The Shortcut to Market Research
Not every podcast cares about downloads - and deciding that they aren't a key performance indicator can be one of the best decisions you make for your podcast. That was a choice that Emily Marsh and the team at Iconosquare made early on for the esm² podcast. Downloads...
Becoming the Voice of Your Industry with Paula Thomas
Our goal at One Stone Creative and on the Business Podcast Blueprint Show is to help companies harness the power of podcasting to enhance and expand their existing marketing activities, but today's guest has taken a different approach - one that has been wildly...
Choosing the Right Podcast Format
Choosing the wrong podcast format is one of the most common mistakes new company podcasters make. Often, when people think "podcast" they think: "interview," but it's not that clear cut. Depending on which of the Business Podcast Blueprints you're using, and which...
Podcasting for Business Case Study: From Stranger to “I Need to Attend the Next One”
Sometimes a podcast and a business grow up together, one feeding the other until both are thriving and serving a passionate audience. This is what happened to Dana with the I Swear on My Mother’s Grave Podcast. Enjoy this snapshot of the case study, and make sure to...
How a Tiny Podcast Led to a New Industry Event
Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing...
Business Podcast Strategy
What is a business podcast strategy, and how do you make all of the many decisions about your show in a way that is going to give you the best chances of success? This is a question we get asked a lot - but not nearly as much as we should be. A company podcast, or one...
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