The Company Show

If you ever wonder how to evaluate your success at podcasting for your business - this episode will help. Learn how to choose metrics that give you real, actionable information about the performance of your show. What makes a podcast successful isn’t how big or...

To derive something valuable from your business podcast you must have a solid reason why you started. Today’s guest has extensive experience in marketing and is here to explain how he helps clients utilize podcasts to build their brand online and become the recognized...

Hello folks! This is going to be a little bit of a shorter than normal solo episode, because I am not at home, nor have I been for the last week, nor will I be for the next one. It’s Podfest! And along with half the team, I am making small talk, presenting a talk,...

Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marketing, and is here to offer his advice on making a podcast an integral...

In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor in the overarching purpose for your podcast when designing episodes,...

In a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking out new opportunities - not to mention the endless networking...

Understanding the highly specific and sometimes barely comprehensible podcast terminology can be a bit of a trick. Jargon and buzzwordy terms can give you a fun insider feeling, but more importantly, they can facilitate conversations in your career. On the other hand,...