The Company Show

Leveraging podcasts in your business.

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.

Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.

But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Check out our show notes and blog posts!

Podcasting for Business on YouTube

Podcasting for Business on YouTube

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm - something...

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Leveraging a Podcast In Your Business

Leveraging a Podcast In Your Business

In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll...

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Working with VAs for Your Podcast

Working with VAs for Your Podcast

Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical. And when you find that existing team members can't...

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Why You Should Consider Starting a Podcast Network

Why You Should Consider Starting a Podcast Network

There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a...

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Learning From Experts

Learning From Experts

There are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is getting to know more of them. Join me in the first official episode of...

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Video Podcasts: Reflections and Decisions

Video Podcasts: Reflections and Decisions

As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing...

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What Makes an Audio Brand? with Jodi Krangle

What Makes an Audio Brand? with Jodi Krangle

Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast Blueprint Show, I sit down with voice actress and audio branding expert, Jodi Krangle, to discuss the importance of audio branding and how it can enhance your...

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