by James | Aug 17, 2023 | Blog, Podcast
There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time. In a perfect world, you’ll have plenty of...
by James | Aug 3, 2023 | Blog, Podcast
Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm –...
by James | Jul 20, 2023 | Blog, Podcast
A really solid podcast SEO (Search Engine Optimization) strategy for show notes can easily be pushed to the back burner within a marketing strategy. Sometimes, SEO for podcasts is an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re...
by James | Jul 6, 2023 | Blog, Podcast
In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll...
by James | Jun 22, 2023 | Blog, Podcast
Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it’s not efficient or practical. And when you find that existing team members...
by James | Jun 8, 2023 | Blog, Podcast
There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a...
