Podcasting for Business

For when podcasting is just part of the job.

Training and Support

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Monthly Strategy Calls

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State of Business Podcasting Report

Strategy and Networking Calls

You can be podcasting for your business for a lot of reasons. Establishing your brand as an authority. Keeping top of mind with your audience. Generating content to use on social and for your clients. Building and maintaining professional relationships. And that’s just scratching the surface.

And it’s hard to go it alone.

So join the team at Podcasting for Business, carefully selected guest experts with key skills to teach, and fellow podcasters and industry professionals to refine your skills, get new ideas, find new guests and opportunities and more.

Next Call: May 16th, 12pm Eastern

Your Podcast Impact Assessment

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Megan Dougherty

When is the last time you checked in to make sure your podcast was working as efficiently and effectively as it could for your business goals? In May’s Strategy call, we’re going to be talking through a new resource that you can use to evaluate the impact your podcasting is making on your business.

What you’ll Learn:

  • 15 indicators your podcast is on the right track, and

  • How to prioritize what changes and refinements to make first.

Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative in 2017 with Audra Casino, bringing together content marketing strategy and broadcast audio experience to create high-value podcasts for business owners, marketing managers, public speakers and non-fiction authors. Podcasting is a marketing tactic that can work with multiple strategies for key business purposes, and in 2021 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is also the creator of the Podcasting for Business Conference.

Previous Calls:

When you register for our free strategy and networking calls, you’ll also receive access to the recordings of our earlier ones, like:

 

  • Protecting Your Vocal Health. Tools, strategies and techniques to not only protect th health of your voice, but use it more confidently and effectively.
  • Is Your Podcast Making the Right First Impression? Learn the prep, recording and post production steps you need to take to make sure you’re presenting yourself and your business the way you want to.
  • Repurposing Podcasts into Courses and Group Programs – how podcast content can be transformed into evergreen products and services.
  • Hashtag Sets – how to research, organize and track the hashtags that will help you get your pdocast found no social media.
  • Facebook Ads, where we look at the technology and strategy behind facebooks ads and how to use them to grow your podcast.
  • Advanced Metrics Tracking – how to decide what metrics are the most impactful to your podcast, and how to track them every month.
  • Social Media for Podcasts – how to create a sustainable and effective social media marketing strategy for your podcast.

The 3rd Thursday of Every Month at Noon Eastern

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