Podcasting for Business

For when podcasting is just part of the job.

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Strategy and Networking Calls

You can be podcasting for your business for a lot of reasons. Establishing your brand as an authority. Keeping top of mind with your audience. Generating content to use on social and for your clients. Building and maintaining professional relationships. And that’s just scratching the surface.

And it’s hard to go it alone.

So join the team at Podcasting for Business, carefully selected guest experts with key skills to teach, and fellow podcasters and industry professionals to refine your skills, get new ideas, find new guests and opportunities and more.

Next Call: Wednesday June 19th, 12pm Eastern

How to Create High-Demand for Your Podcast—One Episode At a Time

headshot of Kach

M. Shannon Hernandez

Podcasting for your business is a powerful medium for building relationships, authority, and reach. But how do you create demand for your podcast? M. Shannon Hernandez, founder of Joyful Business Revolution™, has the answer. In this hands-on messaging mini-clinic, she is going to teach you how to create higher demand for your podcast show, by writing captivating episode “blurbs” to use in your marketing, show notes, and emails to your list. 

What you’ll Learn:

  • Discover the psychological impact (both subconscious and conscious) that your current messaging has on your audience, and

  • How to shift your messaging so that you increase listenership, clickthroughs, and podcast downloads.

M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy and consultancy company that works with coaches, consultants, and service-based business owners. Shannon and her team specialize in organic mission-driven marketing and creative email marketing campaigns that help their clients grow aligned audiences, deepen community relationships, and double revenue. A sought after expert in the world of business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. When she is not teaching, she’s spreading joy and funding projects that impact the world and its people.

Previous Calls:

When you register for our free strategy and networking calls, you’ll also receive access to the recordings of our earlier ones, like:


  • Your Podcast Impact Assessment. Learn to evaluate the impact your podcast has on your business goals.
  • Protecting Your Vocal Health. Tools, strategies and techniques to not only protect th health of your voice, but use it more confidently and effectively.
  • Is Your Podcast Making the Right First Impression? Learn the prep, recording and post production steps you need to take to make sure you’re presenting yourself and your business the way you want to.
  • Repurposing Podcasts into Courses and Group Programs – how podcast content can be transformed into evergreen products and services.
  • Hashtag Sets – how to research, organize and track the hashtags that will help you get your pdocast found no social media.
  • Facebook Ads, where we look at the technology and strategy behind facebooks ads and how to use them to grow your podcast.
  • Advanced Metrics Tracking – how to decide what metrics are the most impactful to your podcast, and how to track them every month.
  • Social Media for Podcasts – how to create a sustainable and effective social media marketing strategy for your podcast.

The 3rd Thursday of Every Month at Noon Eastern

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