by Megan | May 20, 2022 | Podcast
Starting a company podcast can be a solid strategy for improving brand awareness, but it shouldn’t be the only way you derive value from your show. Today’s guest has extensive experience in B2B marketing, and is here to offer his advice on making a podcast an integral...
by Megan | May 13, 2022 | Podcast
In our show’s debut, I discussed how having high-level podcast goals can help you make decisions about your show. Now, in this episode, I’d like to dive a little deeper and explain how you can factor in the overarching purpose for your podcast when designing episodes,...
by Megan | May 3, 2022 | Podcast
In a business where it’s important for people to know, like and trust you to get the job done, a podcast goes a long way. Content that demonstrates your knowledge can be hugely valuable when seeking out new opportunities – not to mention the endless networking...
by Megan | Apr 26, 2022 | Podcast
Understanding the highly specific and sometimes barely comprehensible podcast terminology can be a bit of a trick. Jargon and buzzwordy terms can give you a fun insider feeling, but more importantly, they can facilitate conversations in your career. On the other hand,...
by Megan | Apr 19, 2022 | Podcast, Promotion
Promotion is one of the most challenging aspects of running a podcast; but, if your show is worth creating, it’s worth telling people about! In this week’s show, Megan Dougherty talks with Alexandra Cohl – a PR and marketing consultant for podcasters...
by Megan | Apr 12, 2022 | Podcast
A podcast producer or editor is a really nice thing to have. Editing a podcast episode, writing the assets for it, getting is scheduled, making sure it’s promoted, managing guests, developing the show over time, improving your audio setup – it’s all...
