by Megan | Mar 15, 2022 | Blog, Podcast
Even though you shouldn’t be concerned if your podcast guests don’t share their episodes, you should still make sharing as efficient as possible so it’s easy for them to promote their episode if they choose to. Though preparing a guest swipe kit sounds simple enough,...
by Megan | Mar 8, 2022 | Blog, Podcast
Most podcasts are created as public audience-facing content, but not all podcasts are meant to be shared widely. Some elements that make a podcast effective at building an audience and creating connections work equally well to share information internally and develop...
by Megan | Mar 1, 2022 | Blog, Podcast
There’s not much that’s new in podcasting anymore; pretty much anything you can think of already has a podcast associated with it. As you’re planning a show for your business, you might ask yourself if you can make your podcast successful when there are so many others...
by James | Oct 29, 2020 | Authors, Blog
First things first. Why author marketing and not book marketing? The easiest way to explain this approach is to think about it like small business marketing. Author, you are the small business, and your book is the product of that business. No one launches a product...
by James | Aug 25, 2020 | Blog, Content Creation
A blog is good. A YouTube Channel is good. A regular livestream is good. So are podcasts, books, courses, and all the rest. But you know what’s AMAZING? Making them all work together to help strangers become aware of, then like, and then buy from you. When this...
by James | Aug 17, 2020 | Blog, Content Creation
One of the chief goals of any content marketing program is conversions. Creators want their content to convert users of that content into customers for their business. When you have a piece of content that converts well, it’s essentially a goose giving you golden...
