by James | Feb 7, 2023 | Blog
Choosing the wrong podcast format is one of the most common mistakes new company podcasters make. Often, when people think “podcast” they think: “interview,” but it’s not that clear cut. Depending on which of the Business Podcast...
by James | Jan 30, 2023 | Case Studies
Sometimes a podcast and a business grow up together, one feeding the other until both are thriving and serving a passionate audience. This is what happened to Dana with the I Swear on My Mother’s Grave Podcast. Enjoy this snapshot of the case study, and make sure to...
by James | Jan 15, 2023 | Blog, Case Studies
Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing...
by James | Jan 10, 2023 | Blog
What is a business podcast strategy, and how do you make all of the many decisions about your show in a way that is going to give you the best chances of success? This is a question we get asked a lot – but not nearly as much as we should be. A company podcast,...
by James | Dec 9, 2022 | Blog, Blogging
I quite frequently swear that when this project is finished, I’m going to take a nice break and spend some time resting and reflecting. I’m generally a dirty liar, but not this year. This December, I’m doing my best to make an honest woman out of...
