As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I’m convinced that video really is the future of podcasting. This season, we’ve explored the value and importance of video with the foremost experts in the field. After experiencing the mental and time burden that video production adds to the process, however, I’ve come to the realization that video podcasting may not be for me. In this season finale episode, I’d like to share my insights on the pros and cons of video podcasting, and why I won’t be doing another video season.
Tune in to hear me discuss:
- While video podcasts are on the rise, it’s important to consider your personal circumstances and preferences when deciding whether to make one.
- Hosting a video podcast adds a mental burden to the production process, as you have to pay attention to details like lighting, clothing, and makeup.
- Video is great for promotional content.
- 96% of the top 100 podcasts have YouTube channels. 69% upload full episodes on YouTube.
- The investment you can make in video production is an important consideration, especially since many of us don’t have access to studios or videographers.
- The time investment required for post-production, repurposing content into clips, and promoting it on multiple platforms should not be underestimated.
- Hosting live podcasts adds a different dynamic and energy, but it’s not always favorable to the listener.
- Bi-weekly shows can provide a more consistent and manageable workload for busy business owners.
Thanks for joining me on this season of the Business Podcast Blueprint Show. Stay tuned for the next season in early May, where we’ll explore new directions and strategies for podcasting success.
Don’t forget to join us for our monthly strategy calls on the third Thursday of every month at OneStoneCreative.net/strategy-calls.
KEY QUOTES
“…data isn’t everything! When you’re creating your own content for your company, you get to choose what makes the most sense for you…” – Megan Dougherty
“With podcasting, it’s enough consistent, similar work, that you really have to at least not hate it. And when it’s going to be on video – I hate it. It adds too much friction to my internal process” – Megan Dougherty
“Repurposing and reusing {video content} are all well and good on paper, but they don’t mean much if you can’t make or prioritize the time to actually do it.” – Megan Dougherty
Resources
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