The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
Podcasting for Business with Megan Dougherty and Tom Fox
Tom Fox: "Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from...
Creating a Cohesive Video Strategy with Dan Bennett
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person. I know what we do is valuable and our clients appreciate it — but as my...
The Success is in the Strategy with Deniero Bartolini
There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches. But there are others that require a lot of education before someone has enough understanding to be able to make an...
Feed Drop: Unleash Your Inner Author with Amy Collette
This is a very exciting week, friends, and one that I have been a little nervous about for the last six months. You already know that my book, Podcasting for Business is written and available for pre-order here. But what you don’t know is that my coach, Amy Collette...
Podcast Value Math with Megan Dougherty
I’ve been looking forward to this episode all year. I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order! This book has been percolating in the back of my brain for years, and now, with the help of an amazing...
Nurturing Leads Via Your Podcast with Nikki Rausch
A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons: You get a chance to practice your on-air presence You get exposure to new audiences You get to connect with the hosts of the shows you...
We’ve Solved Instagram with Ruthie Sterrett
There are those who love social media and there are those who hate it. There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess...
Getting Sponsors for Podcasts and Events with Alex Durant
I often say that sponsors aren’t a great path for most company podcast—the ROI just isn’t there when other business goals are more immediate and more valuable than the income that can be generated by sponsors. But most is not all, and if it’s a path you’ve deemed the...
Share Your Expertise at PFBCon 2024
It is that time of year again, friends! We’re opening up submissions for speakers for this year’s Podcasting for Business Conference. The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and...
Podcast Production Agency
Podcasting For Business Conference
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