The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
Acoustic Treatment for your home of Office Studio
Another popular option is to record in a closet. I haven’t tried this one, personally, but it’s the same concept as a sound booth – as long as you have it filled with clothing to absorb and diffuse the sound. If the closet is empty, well, you’ll be sitting in an...
The Superpower of Each Multi-Media Platform
Choosing the right platform for your content is the single biggest deciding factor in whether or not you are going to meet your business goals for that content. (Unless you’re making content without having a specific, measurable business goal for it - then the...
The 3 C’s of Great Audio Performance
Ever wonder what makes the great podcasts and youtube channels really great? There is a secret - and we're going to share it. Today, we’re talking about the Three C’s of great podcasts and video: Content, Charisma, and Connection. Content is what your show is about...
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Podcasting For Business Conference
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