The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
Why Don’t Podcast Guests Share Their Episodes?
Of all the podcasting advice out there, one particular piece irks me the most: that you should host guests on your show to help you grow, because they’re going to promote the episode that they joined you for. A lot of the time that doesn’t happen, and it can be really...
Tell Me About a Time…
There are people you meet in life who make a big difference; they can leave for a while, come back, and it’s like no time has passed at all. For me, one of those people is my dear friend and business partner, Audra Casino, who I started One Stone Creative with back in...
Why Even Podcast?
During a presentation to a group of financial advisory professionals, I asked, ‘Who here has a podcast?’ to which half of the room responded by raising their hand. I then asked, ‘How many of you have a business goal for your podcast?’ and there was not even one....
Shut Up and Grind: Thinking Outside of the Box to Create New Strategies Out of Old Ones.
The Shut Up and Grind Podcast is a project of Robert B Foster and is now celebrating well over 200 episodes! I joined Robert to talk about authenticity, thinking outside the box, how you learn from every experience you have, the origin story of One Stone Creative, and...
Guest Post: Author Marketing 101 – Because your book won’t sell itself.
First things first. Why author marketing and not book marketing? The easiest way to explain this approach is to think about it like small business marketing. Author, you are the small business, and your book is the product of that business. No one launches a product...
Combining Digital Media into Content Paths
A blog is good. A YouTube Channel is good. A regular livestream is good. So are podcasts, books, courses, and all the rest. But you know what’s AMAZING? Making them all work together to help strangers become aware of, then like, and then buy from you. When this...
Conversions on Different Digital Media Platforms
One of the chief goals of any content marketing program is conversions. Creators want their content to convert users of that content into customers for their business. When you have a piece of content that converts well, it’s essentially a goose giving you golden...
Should You Make an Online Course?
There is a lot of training and information out there about how to create a course. So much. So. So. So. Much. There are consultants, and done-for-you services, and group programs and teachers, and, of course, courses on how to make courses. It sounds amazing, right?...
When to Pivot and When to Quit a Content Platform
You’ve heard that winners never quit and quitters never win. There are areas in life where that is certainly true. Developing a new skill. Playing a sport. I’m generally not a fan of it being applied to business and business decisions, however. Sometimes quitting is...
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