by James | May 2, 2024 | Case Studies, Podcast
How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you’re creating and your goals for it, as well as your personal tastes and preferences....
by James | Feb 15, 2024 | Case Studies, Podcast
On this podcast case study episode, we’re taking a look at how Rayna Rokicki, the owner of Ladies First Digital Media and the host of the You Betcha She Did! podcast, uses a relationship-building guest strategy perfectly to grow her show and her business....
by James | Feb 14, 2023 | Blog, Case Studies
Not every podcast cares about downloads – and deciding that they aren’t a key performance indicator can be one of the best decisions you make for your podcast. That was a choice that Emily Marsh and the team at Iconosquare made early on for the esm²...
by James | Jan 30, 2023 | Case Studies
Sometimes a podcast and a business grow up together, one feeding the other until both are thriving and serving a passionate audience. This is what happened to Dana with the I Swear on My Mother’s Grave Podcast. Enjoy this snapshot of the case study, and make sure to...
by James | Jan 15, 2023 | Blog, Case Studies
Do you ever wonder how other businesses are using podcasts to take action, make changes and see progress in their companies? I wonder about that a lot. And happily, I am in a position to be able to talk to a lot of companies who run a show as part of their marketing...
