Relationship Building Podcasts

Cultivate the relationships your business needs to grow.

Meet potential referral partners, collaborators, co-promoters and new colleagues…

…so your audience, pipelines, service offerings and opportunities for exposure and new business grow exponentially

…all while creating valuable content you can reuse throughout your business.

We’ll handle all of the details, technology and distribution – you just need to decide who you want to talk to and have amazing conversations.

There are three steps to turning on your networking machine:

Customize Your Service

Choose how often you’d like to be connecting with new people, whether you want an audio or video podcast, and how much support you’d like.

Meet with an Expert Producer

Who will get to know you and your business, ensure you’ve made the best choice for your company, and start developing your podcast concept and assets.

Start Podcasting!

We’ll provide you with everything you need to record your episodes! After recording, your work is done… except for following up with your new connection!

Any interview-style podcast will get you talking to people, so why are so few of them profitable and valuable for businesses?

Because building a relationship takes time, multiple touch-points and careful tracking of interactions. This takes up a whole lot of time and brain space, and when facing a looming production deadline – not to mention the whole company you run – its the first and easiest thing to put on the backburner.

So we manage the process.

Your relationship building process lives in the brains of our account managers who will let you know when it’s time to reach out – and give you the content to do it with.

We include 7 individual touchpoints with each guest as a part of your Relationship Building Podcast, which is ample ground to make an amazing impression and create a foundation you can grow on for years.

And we track it all so you have immediate visibility on the last time you were in touch and what the next outreach should be.

“I’ll be honest. I started the Spin Sucks podcast with some trepidation. We talked about it for years, but I couldn’t just seem to get my butt in gear to get it done. I kept hearing things such as less than one percent of podcasts are hosted by women (according to Libsyn) and also watched the trajectory of podcasting and yet…

But then the amazingly brilliant and easy-to-work with women from One Stone Creative told me there is more than enough content on the blog to create a podcast. They said, in fact, I wouldn’t have to do any work, other than record something weekly. They made it so easy, it was impossible to say no. Thanks to them, we’re here three years later.”

– Gini Dietrich, Spin Sucks

Relationship Building Podcasts

A complete Done-For-You Podcast that will help you create 24 to 48 new relationships to grow your business, every year.

 

First, we’ll get to know who the most important new connections for your business are.

Then, we:

    • Design a podcast look and feel that will make an impact with your existing audience and create content you can repurpose throughout your business
    • Create an episode format, including music, that will allow you to get to know your guest and demonstrate your own expertise, creating a rich ground for an ongoing relationship
    • Build the guest booking process that gives you multiple chances to connect
    • Create a workflow using your own platforms (for seamless integration into your work!) and provide a virtual recording studio for you and your guests*
    • Handle the production and distrbution of each episode, creating and scheduling assets for before and after each episode release
    • Track your unique success metrics so you always know exactly how much value your show is generating for your business

    *If you choose to have us produce live with you!

    The Only Decisions…

    We’ve done most of the work when it comes to developing an all-in-one podcasting service for professionals and entrepreneurs – but we do need you to make a few decisions about the media type of your show, how often you’d like to release episodes, if you’d like a producer live on every call with you – and whether or not you want to find your own guests!

    There are no wrong answers or bad choices – only the amount of content and support that works for your company.

    Audio or Video?

    Do you want your podcast to be audio-only or include video of you and your guest? Audio-Only shows are slightly easier and less expensive to produce and can sometimes make guests more comfortable. Video shows are increasing in popularity and open up increased viewership and discoverability on YouTube. A full video podcast is an additional $200/episode.

    Weekly or Bi-Weekly?

    Ongoing podcasts can be produced to release every week or every other week. (Less than that and it takes to long to build traction and see results.) When making this choice, consider that you will need to spend about 45 minutes preparing for and recording each call, as well as spend time following up with your guests with all of the exciting new possibilities they bring you. 

    Find Your Own Guests, or Have them Selected?

    Many business owners and service providers have a vast array of potential podcast guests – and even approaching and inviting strangers is easy (we’ll provide the templates!). But if time is at a premium, or you’re unsure if you can find the right sort of people, we are happy to be able to offer guest booking for you for $300/episode.

    Record Alone or Record with Us?

    We offer Producer-assisted recording for relationship building podcasts. This means one of our producers will be live with you on your recordings, making sure everyone sounds great, and making sure all of the episode parts are created to a high level of quality. This service is $100/episode.

    If you are comfortable with podcast recording technology (using a service like Riverside, Squadcast or Zencastr) and in your ability to coach your guest through any tech issues, then recording on your own and sending us the files each week is the best plan.

    If you’d like support working through these options or would like to discuss how a Relationship Building Podcast can help you in more detail, you’re welcome to book a call with us – we can help you make the best decision for your company!

    “The service that you guys provide has really elevated our podcast, expanded our growth and opportunity, and demonstrated to our team how to do podcasting most efficiently, and I really appreciate that. I’ve worked with other services, and tried to do a lot on my own, and I can tell you, I’ve learned a lot.”

    – Michael Volkov, Volkov Law Group

    For All of Your Episodes…

    We Provide:

    • Guest Prep and Confirmation
    • Episode Audio/Video Editing
    • Feedback on Your Performance
    • Show Notes
    • Graphic and Social Media Assets for Before and After Episode Release
    • Audiogram Version of Episode (for Audio Podcasts)
    • Distribution to all Podcast Players
    • Scheduling on Your Website and YouTube
    • Guest Notification
    • [Optional] Social Media Post Scheduling
    • [Optional] Guest Booking
    • [Optional] Producer-Assisted Recording

    Weekly or Bi-Weekly Starting from $450/Episode

    FAQ:

    How much time is this going to take me?

    During the launch process, we will have 3 meetings lasting between 30 and 90 minutes.

    Once we are into regular production, you will need to spend about an hour per episode: 20 minutes for a prep call for each guest and 40 for the recording itself. We will also prompt you to send an email or two to previous guests every week, using templates we will provide.

    What equipment do I need?

    Not much! We recommend a standing desk mic to capture the best possible sound – the SURE MV7 USB mic is a great option. For video shows, you will also want a good quality webcam or to book time in a podcast studio.

    Otherwise, you just need a reasonable calm and quiet place to record every month. If anything else is required, we will discover that during the lauch process and advise you on optimizing your recording setup!

    How long of a contract do I need to commit for?

    You don’t. Podcast production with One Stone Creative does not have a fixed term. You are entitled to give 30 days’ notice to end production at any time. The only exception is if you choose to have us find and book your guests for you. We require a minimum of a 3 month commitment, as these relationships take time to build and book.

    Other than the episode rate, what costs should I plan for?

    There is a one-time launch fee of $2500 – this covers your show development, coaching, infrastructure setup, and teaser episode. It is due at the time of purchase, and is non-refundable.

    If you do not have a good mic to record with, we will advise that you purchase one.

    Some companies create a budget to send thank you gifts to their guests, which can be a wonderful way to keep the relationship warm!

    I’m more interested in a limited season – is that possible?

    For relationship building shows, we’ve seen that the value just isn’t there in a limited-release podcast season – but we have a number of exciting season packages available for Audience Engagement and Thought Leadership shows!

    Why 48 and 24 episodes a year instead of 52 and 26?

    There are two reasons:

    1. One Stone Creative takes an annual pause around the winter holidays – and we recommend you do the same!

    2. There may be times throughout the year when you need a break, or things get particularly busy – this allows us to easily take a pause when required or break the year into seasons.

     

    Can We Release More Episodes?

    Sure! Book a call to talk about a custom release frequency.

     

    “The best time to start a podcast for your business is 5 years ago.

    The second best time is now.”

    -Ancient Wisdom