Audience Engagement Podcasts
Educate, Engage and Support your Clients and Community.
Nurture new and existing leads, clients and community…
…so the people you work with and for get to know, like and trust you more quickly, and become better clients and advocates…
…all while creating valuable content you can reuse throughout your business.
We’ll handle all of the details, technology and distrbution – you just need to decide what problems you want to permanently solve for your community and talk.
There are three steps to a community that knows, likes and trusts you more:
Customize Your Service
Choose how often you’d like to be connecting with new people, whether you want an audio or video podcast, and how much support you’d like.
Meet with an Expert Producer
Who will get to know you and your business, ensure you’ve made the best choice for your company, and start developing your podcast concept and assets.
Start Podcasting!
We’ll provide you with everything you need to record your episodes! After recording, your work is done… except for directing the right content to the right people!
Audience Engagement Podcasts are the unsung heroes of podcasting, and the best way to shorten your sales cycle length, cut down the time you spend on social media and customer support, and dramatically increase the know, like and trust factor your business needs to thrive.
They’re not the sexiest podcasts. They aren’t about getting hundreds of thousands of downloads or talking to famous people.
They’re podcasts that exist to give your audience (of new or old clients, leads, followers, and fans) the information and attention they need from you – at scale.
Our blend of solo and guest-focused episodes means that you’re constantly solving problems for your community, staying top of mind, and nurturing your community toward being better clients.
Because your time is limited, and the time of your team is expensive, we want to save as much of it as possible, by making sure every episode is a piece of content you can use again and again to answer questions, share case studies, resolve objections, demonstrate use-cases and stay top of mind as the best and most accessible source of information in your industry.
That translates directly into huge time-savings and better clients.
We create and maintain a comprehensive content database of the specific information you provide, questions you answer, examples you share and case studies you demonstrate so you can deploy them seamlessly througout your business.
And we create each episode in multiple formats, so you’re serving your whole audience with one creative effort.
“I’ll be honest. I started the Spin Sucks podcast with some trepidation. We talked about it for years, but I couldn’t just seem to get my butt in gear to get it done. I kept hearing things such as less than one percent of podcasts are hosted by women (according to Libsyn) and also watched the trajectory of podcasting and yet…
But then the amazingly brilliant and easy-to-work with women from One Stone Creative told me there is more than enough content on the blog to create a podcast. They said, in fact, I wouldn’t have to do any work, other than record something weekly. They made it so easy, it was impossible to say no. Thanks to them, we’re here three years later.”
– Gini Dietrich, Spin Sucks
Audience Engagement Podcasts
A complete Done-For-You Podcast that will help you create learning and sales paths that permantly solve problems for your ideal clients. (Seasons Also Available)
First, we’ll get to know you, your audience and your current marketing mix.
Then, we:
- Design a podcast look and feel that will make an impact with your existing audience and create content you can repurpose throughout your business
- Create a content calendar with alternating episode formats: solo episodes that let you speak directly to your audience, and interview episodes that let you bring insight from outside your company to your audience – all under your own brand umbrella
- Curate a topic list that ensures you are always moving your audience towards you and your business
- Create a booking workflow using your own platforms (for seamless integration into your work!) and provide a virtual recording studio for you and your guests*
- Handle the production and distribution of each episode, creating and scheduling assets for before and after each episode release
- Track your unique success metrics so you always know exactly how much value your show is generating for your business
*If you choose to have us produce live with you!
The Only Decisions…
We’ve done most of the work when it comes to developing an all-in-one podcasting service for professionals and entrepreneurs – but we do need you to make a few decisions about the media type of your show, how often you’d like to release episodes, if you’d like a producer live on every call with you – and whether or not you want to find your own guests!
There are no wrong answers or bad choices – only the amount of content and support that works for your company.
Solos, Guests...or Both?
Solo Episodes give you a chance to build strong relationships with you audience, flexibility about recording topics and deadlines, and over time, a rich library of your IP ready to be used and repurposed throughout your business. This is great if you have specific paths that you take clients through, or the same pile of questions that get asked again and again. Your solo content can take a lot of that work off of your shoulders!
Guest Interviews are a chance for you to bring outside expertise to your community – they need information that you may not have in house, and interviews let you be the source of the insight what they need to succeed, while expanding and nurturing your own professional network.
If you can’t decide – you don’t have to! Thought audience engagement podcasts can work beautifully with an alternating guest/solo cadence.
Audio or Video?
Do you want your podcast to be audio-only or include video of you and your guest? Audio-Only shows are slightly easier and less expensive to produce and can sometimes make guests more comfortable. Video shows are increasing in popularity and open up increased viewership and discoverability on YouTube. A full video podcast is an additional $200/episode.
Weekly or Bi-Weekly?
Ongoing podcasts can be produced to release every week or every other week. (Less than that and it takes to long to build traction and see results.) When making this choice, consider that you will need to spend about 45 minutes preparing for and recording each call, as well as spend time following up with your guests with all of the exciting new possibilties they bring you.
Find Your Own Guests, or Have them Selected?
Many business owners and service providers have a vast array of potential podcast guests – and even approaching and inviting strangers is easy (we’ll provide the templates!). But if time is at a premium, or you’re unsure if you can find the right sort of people, we are happy to be able to offer guest booking for you, for $300/episode.
Record Alone or Record with Us?
We offer Producer-assisted recording for audience engagement podcasts. This means one of our producers will be live with you on your recordings, making sure everyone sounds great, and making sure all of the episode parts are created to a high level of quality. This service is $100/episode.
If you are comfortable with podcast recording technology (using a service like Riverside, Squadcast or Zencastr) and in your ability to coach your guest through any tech issues, then recording on your own and sending us the files each week is the best plan.
If you’d like support working through these options, or would like to discuss how a Audience Engagement Podcast can help you in more detail, you’re welcome to book a call with us – we can help you make the best decision for your company!
“The service that you guys provide has really elevated our podcast, expanded our growth and opportunity, and demonstrated to our team how to do podcasting most efficiently, and I really appreciate that. I’ve worked with other services, and tried to do a lot on my own, and I can tell you, I’ve learned a lot.”
– Michael Volkov, Volkov Law Group
For Each Episode:
We Provide:
- Guest Prep and Confirmation for Interview Episodes
- Episode Audio/Video Editing
- Feedback on Your Performance
- Blog Style Show Notes
- Graphic and Social Media Assets for Before and After Episode Release
- Audiogram Version of Episode (for Audio Podcasts)
- Distribution to all Podcast Players
- Scheduling on Your Website and YouTube
- Guest Notification for Interview Episodes
- [Optional] Social Media Post Scheduling
- [Optional] Guest Booking
- [Optional] Producer-Assisted Recording
Weekly or Bi-Weekly Starting from $450/Episode
FAQ:
How much time is this going to take me?
During the launch process, we will have 3 meetings lasting between 30 and 90 minutes.
Once we are into regular production, you will need to spend about an hour per episode: 20 minutes for a prep call for each guest, and 40 for the recording itself. We will also prompt you to send an email or two to previous guests every week, using templates we will provide.
What equipment do I need?
Not much! We recommend a standing desk mic to capture the best possible sound – the SURE MV7 USB mic is a great option. For video shows, you will also want a good quality webcam or to book time in a podcast studio.
Otherwise, you just need a reasonable calm and quiet place to record every month. If anything else is required, we will discover that during the lauch process and advise you on optimizing your recording setup!
How long of a contract do I need to commit for?
You don’t. Podcast production with One Stone Creative does not have a fixed term. You are entitled to give 30 days’ notice to end production at any time. The only exception is if you choose to have us find and book your guests for you. We require a minimum of a 3-month commitment, as these relationships take time to build and book.
Other than the episode rate, what costs should I plan for?
There is a one-time launch fee of $2500 – this covers your show development, coaching, infrastructure setup, and teaser episode. It is due at the time of purchase and is non-refundable.
If you do not have a good mic to record with, we will advise that you purchase one.
Some companies create a budget to send thank you gifts to their guests, which can be a wonderful way to keep the relationship warm!
Why 48 and 24 episodes a year instead of 52 and 26?
There are two reasons:
1. One Stone Creative takes an annual pause around the winter holidays – and we recommend you do the same!
2. There may be times throughout the year when you need a break, or things get particularly busy – this allows us to easily take a pause when required or break the year into seasons.
“The best time to start a podcast for your business is 5 years ago.
The second best time is now.”
-Ancient Wisdom
Audience Engagement Seasons
A complete Done-For-You Podcast that will help you permanently solve 24 to 48 problems for your ideal clients.