We’ve all heard the old adage “communication is key,” but did you know it also applies to podcasting? This week’s guest Maribel Quezeda-Smith is an expert in all things podcast production, with a demonstrated history working in television, documentary, and social media. She is co-founder of BIPOC Podcast Creators and co-host of the Pulso Podcast. We talk about editing, scripting, recording, and using different mediums for different types of communication. Maribel also shares insider knowledge she has gained from 16 years of experience as a creator, on screen and off.

Tune in to hear Maribel and I explore:

  • Working in podcast production has made Maribel an “audio snob,” she claims. Now that she knows what works and what doesn’t, she’s more sensitive to errors or mistakes in audio. One pet peeve of hers is upspeak; this is when a person’s intonation rises at the end of a statement. Done too often, it can give the impression that the speaker isn’t sure of what they’re saying.
  • Production is all about process and thought. Everything you see on television in a show was predetermined – somebody put it there for a reason. When you’re producing a show, you’re trying to control the outcome because you know the audience is looking for specific types of outcomes.
  • You don’t have to deliver every single line perfectly. Even if the conversation doesn’t flow in the way you want, or it’s not synced up right, you can always edit it to improve the quality. 
  • Having an intro in every episode is important! New listeners are just now chiming in – they need to know who you are and what your podcast is about, and they’re more likely to click the most recent episode. They’re not going to dig through your episode list for an introduction.
  • Successful productions and content creators all have one thing in common that significantly contributes to their success: consistent creating. 


Question of the Week:

Q: What day of the week should I release my podcast episodes?

A: Almost as soon as you decide to podcast, you need to decide when you want your episodes to be released and if you want to go really high level. The day or time you release doesn’t matter as long as you pick a particular schedule and you stick to it. The most important thing is a schedule you and your team can keep to over time. 


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