Tom Fox: “Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool.
Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter.
Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.”
Listen to the episodes or watch the video versions below!
Pre-order Podcasting for Business and get a FREE ticket to this year’s Podcasting for Business Conference.
Episode 1: Discover the Secrets to Podcasting Success with Megan Dougherty
In this inaugural episode of this limited podcast series, Tom visits with Megan Dougherty about her new book, Podcasting for Business. Megan shares her journey, starting with the reasons for writing the book, the development of her methodologies, and the timing behind its release.
She explains who the book is for and highlights the changes witnessed in the podcasting industry since 2017. Megan discusses her writing process, the importance of outlines, and how she utilized her beta team for feedback. The episode also touches on repurposing content and the book’s availability for pre-order.
Key Highlights Include:
- The Inspiration Behind the Book
- Target Audience and Purpose
- Writing Process and Challenges
- Beta Team and Final Edits
- Book Launch Details
Episode 2: Business Podcast Blueprints: Choosing Your Strategic Focus
In this episode, Tom and Megan explore the nuances of podcasting for business. They discuss the critical differences between business and personal podcasts and emphasize the importance of integrating them into your marketing strategy.
Megan introduces the concept of ‘Podcast Blueprints,’ outlining the five key objectives: audience engagement, relationship building, thought leadership, conversion, and content creation. Through practical advice and real-life examples, they explore how businesses can effectively tailor their podcasts to meet specific strategic goals.
Key Highlights Include
- The Role of a Business Podcast
- Integrating Podcasts into Marketing Strategy
- Repurposing Podcast Content
- Understanding Podcast Blueprints
- Strategic Decisions for Business Podcasts
- The Tale of Three Podcasts
Episode 3: From Data to Decisions: Understanding Podcast Value Math and Metrics
In this episode, Tom and Megan look at the importance of metrics in podcasting and introduce the concept of Podcast Value Math—a system to measure various kinds of value a podcast can provide. Megan shares her passion for numbers and systematization, discussing how different metrics contribute to business outcomes.
They explore how to track and optimize metrics to enhance podcast performance, touching on the 15 specific business metrics outlined in their book. The episode lays the groundwork for a comprehensive understanding of utilizing metrics to validate a podcast’s effectiveness and ensure it aligns with overall business goals.
Key Highlights Include:
- Understanding Podcast Value Math
- Measuring and Tracking Metrics
- Optimizing Podcasts for Business Outcomes
- Comprehensive Metric Breakdown
Episode 4: Metrics That Matter: Referrals, Sales Cycle, Promos, SEO and Product Creation (Part 1)
In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.
Key Highlights Include:
- Understanding Referrals as a Metric
- Optimizing Sales Cycle Length
- Leveraging Promotional Opportunities
- SEO for Podcasts
- Creating New Products from Podcast Content
Episode 5: Metrics That Matter: Brand Awareness, Social Media, Lists, Sales Leads and Product Sales (Part 2)
In this episode, Tom and Megan continue reviewing crucial podcast metrics, focusing on brand awareness, social media engagement, list growth, sales qualified leads, and product sales. Megan discusses the challenges and strategies for optimizing each metric, offering practical examples and insights from her experience and research. The episode emphasizes the importance of creating thought leadership content and engaging directly with the audience to build brand recognition and drive business goals.
Key Highlights Include:
- Exploring Brand Awareness
- Understanding Social Media Engagement
- The Importance of List Growth
- State of Business Podcasting Report
- Sales Qualified Leads
- Optimizing for Product Sales
More episodes coming very soon!
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Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
- Pre-order the book, Podcasting for Business
- Pre-ordering will get you a free ticket to PFBCon 2024
Learn about what other business podcasters are doing:
Tom Fox Instagram | Facebook | YouTube | Twitter | LinkedIn
Podcasting for Business Conference
We’ve got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.
It’s happening November 13th to 15th this year, so if you want to attend for the bargain price of a $10 ebook pre-order, you can get all of the details here. I very much hope you do that and I cannot wait to see you there — it is going to be a great time.
Be A Guest on The Company Show
Do you have a podcast that’s making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We’d love to have you here for an episode like this one!
Need A Podcast?
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!