The Podcasting for Business Conference

I’ve been to a fair number of podcast conferences over the past few years. I really like them. They are filled with people who are passionate and knowledgeable about the art and craft and business of podcasting. If you ever have a chance to travel to one of the events, it can be a fantastic experience, and you can meet interesting people, learn important skills and strategies, and generally be a part of the scene.

But there is a problem with in-person and big “everyone’s welcome” events, with scores of presentations dealing with all elements of podcasting.

They can be a little hard to work into a schedule when you have a whole business or department to run, and because there are so many people podcasts for different reasons- a lot of the content is going to be great – but not for you.

That’s why I’m pleased to announce that in about a month from the airing of this episode, we’ll be running the first Podcasting For Business Conference – all virtual and all recorded, in collaboration with Tom Fox of the Compliance Podcast Network.

Here are some tidbits of what our speakers will be sharing with you:

Podcasting from a Place of Service (Even as a Business) – Alex Sanfilippo, is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry.
How to Create a Killer Brand for Your Podcast and Stand Out in a Crowded Marketplace – Fatima Zaidi, CEO of Quill and Cohost, will be presenting on creating a killer brand for your show, and getting into paid traffic and advertising options.
Making Your Podcast (and Other Content) More Accessible – DeeJae Durante runs Silver Fox Talks and is a passionate advocate for people with disabilities.
Urgent vs. Important: Changing Your Podcast Marketing Mindset – Marketing for podcasts can be a tricky proposition, but Jeremy Enns from the Podcast Marketing Academy has some insight you’ll find valuable.
3 Ways to Leverage a Podcast for Your Business – Alastair McDermott will be joining the conference to talk about leveraging your podcast in new and interesting ways.
Video Strategy for Podcasters – Maribel Quezada Smith is an in-demand podcast and video producer who has contributed an amazing interview for the on-demand content library.
Nurturing Your Client and Community with a Podcast – Stephanie Feger of Empower PR has one of the most interesting strategies for utilizing a podcast in her business that I’ve ever seen – talk about an Audience Engagement play!
3 Ways to Leverage Podcast Guesting to Grow Your Business – Angie Trueblood of the Podwize Group is the expert on all things guesting, and her presentation is one you won’t want to miss.
Creating a Look and Feel for Your Podcast Assets that Get Attention – Branding is one of those tasks I try not to think about until I’m forced to, and then I go straight to consulting an expert. Sabrina Chevannes is one of those experts.
Guest Obsession: The Secret to Building Relationships with Guests – Desmond Dixon, the host of Campfire Capitalism, is sharing his theory of Guest Obsession – I can’t wait for you to see his on-demand presentation.
Podcast Traffic Pyramid – Deirdre Tshien, founder of Capsho and host of the Grow my Podcast show knows all about what it means to be an expert who podcasts. She is going to be talking about the excitingly titled Podcast Traffic Pyramid.
How to Get Recordings that Sound Great from Anywhere – Cristina Marcello is a talented podcast producer and audio engineer, and they’re going to be sharing their best tips on how to get good records from anywhere.
How Livestreaming Can Help You Grow Your Business, Your Brand and Your Podcast – Russ Johns of the Pirate Syndicate is an expert on all things livestreaming with an impressive background in broadcast media!
Networks as Distribution Channels – Tom Fox, the compliance evangelist, and my co-conspirator on the conference (not to mention co-host of the Because That’s What Heroes do Podcast – which won a silver W3 award this year) is going to be hosting the live presentations, and sharing training on why podcast networks are so important.
How to Create a Content Machine that Keeps You Consistent without Taking Up All of Your Time – Karl Sona is the co-founder of Streamlined Podcasts and Podnotes.io, and a generally fantastic operator and creative. He’s going to be sharing a presentation on creating an efficient content machine that doesn’t take up all of your time.
Finding YOUR Podcast Voice – Casey Erin Clark and Julie Foghs of Vital Voice Training have agreed to create a presentation for the Podcasting for Business Conference all about finding your own podcast voice.
2 Sides of Podcast Newsletters: Why You Need One and How to get Featured on Others – If you’ve ever been on Twitter and looked at anything relating to podcasting, you’ve probably read some of Arielle Nissenblatt’s material! She’s going to be presenting on Podcast Newsletters, and why they’re so critical.
Effective Ways to Improve Your Show Notes for Discoverability – I know a lot of us don’t love writing shownotes, but Danielle Desir Corbett of the Thought Card is ready to make us understand down to our bones how important and valuable they can be for our podcasts.

RESOURCES

Alex Sanfilippo on LinkedIn | Instagram

Fatima Zaidi on LinkedIn

DeeJae Durante on LinkedIn

Jeremy Enns on LinkedIn

Alastair McDermott on LinkedIn

Maribel Quezada Smith on LinkedIn

Stephanie Feger on LinkedIn

Angie Trueblood on LinkedIn

Sabrina Chevannes on LinkedIn

Desmond Dixon on LinkedIn

Deirdre Tshein on LinkedIn

Cristina Marcello on LinkedIn

Russ Johns on LinkedIn

Tom Fox on LinkedIn

Karl Sona on LinkedIn

Casey Erin Clark and Julie Foghs on LinkedIn

Arielle Nissenblatt on LinkedIn

Danielle Desir Corbett on LinkedIn

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