The Company Show

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work. When you podcast in support of your existing...

Paid social media is a tough nut to crack, but once you manage to make it work it can become a lucrative and dependable source of traffic and revenue for your podcast and business. I have never been able to get to the meat of that particular nut, but a recent guest...

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in really sound-unfriendly environments. If you are currently looking at your location options for podcasting and only finding places...

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someone who is specializing in it. The podcast manager is a somewhat more...

One of the things I believe the most strongly about podcasting is that doing it to support and grow an existing business is different than hosting a podcast for the love of the game—or as a business in and of itself. Your podcast needs to work with the other marketing...

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes. As a little favor to my future...

If you’re struggling with getting podcast hosts to accept you as a guest, this is something that you wouldn’t want to miss! On this episode of The Company Show, we’re joined by Kris Ward—a master in guest pitching (among other things). How is she a master, you ask?...

There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we’re all there from time to time. In a perfect world, you’ll have plenty of...

Something that we know from the State of Business Podcasting Report is that the vast majority of business podcasts post their episodes to YouTube, and most do live-action videos. One of the reasons? YouTube has a powerful and effective discovery algorithm - something...