The Company Show
Leveraging podcasts in your business.
The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.
You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.
Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.
But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.
This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.
Check out our show notes and blog posts!
Podcast SEO: Best Practices & Tips from Danielle Desir Corbett
A really solid podcast SEO (Search Engine Optimization) strategy for show notes can easily be pushed to the back burner within a marketing strategy. Sometimes, SEO for podcasts is an afterthought, sometimes they’re on the perpetual to-do list, and sometimes they’re...
Leveraging a Podcast In Your Business
In 2021, we developed the Business Podcast Blueprints: four high-level podcast archetypes that inform the different strategic decisions that need to be made about a new show. Thought Leadership Audience Engagement Relationship Building Content In this episode, we’ll...
Working with VAs for Your Podcast
Podcasting for business involves a lot of tasks, information, and assets—requiring coordination with guests and team members. While it may be tempting to do everything on your own, it's not efficient or practical. And when you find that existing team members can't...
Why You Should Consider Starting a Podcast Network
There are many strategies you can employ to increase the reach of your show—cross promotions, episode swaps, paid traffic and ads, guest posting, being a podcast guest etc. But if you’re serious about growth and up for the challenge, going from a single show to a...
Learning From Experts
There are a lot of really, really smart people in this industry and I rarely have an interview that I don’t learn something from. The single biggest benefit of having a podcast, in my opinion, is getting to know more of them. Join me in the first official episode of...
Video Podcasts: Reflections and Decisions
As I reflect on the first-ever video season of the Business Podcast Blueprint Show, I'm convinced that video really is the future of podcasting. This season, we've explored the value and importance of video with the foremost experts in the field. After experiencing...
What Makes an Audio Brand? with Jodi Krangle
Are you ready to unlock the true potential of audio in your business? In this episode of the Business Podcast Blueprint Show, I sit down with voice actress and audio branding expert, Jodi Krangle, to discuss the importance of audio branding and how it can enhance your...
Structuring an Episode For Effective Ads with Heather Osgood
Are you considering advertising on your podcast? If so, you're not alone. Many podcasters are interested in monetizing their content through ads, but how do you do it effectively? On this episode of the Business Podcast Blueprint Show, I interview Heather...
The Video Advantage for SEO with Atiba De Souza
Have you ever thought about how to take your podcasting strategy to the next level? With video becoming increasingly important in podcasting, it's essential to understand how to make your content stand out in a sea of information. That's why I'm thrilled to have Atiba...
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