The Company Show

Leveraging podcasts in your business.

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business.

You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do.

Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns, company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have.

But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show.

This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries.

Check out our show notes and blog posts!

When to Pivot and When to Quit a Content Platform

You’ve heard that winners never quit and quitters never win. There are areas in life where that is certainly true. Developing a new skill. Playing a sport. I’m generally not a fan of it being applied to business and business decisions, however. Sometimes quitting is...

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How to Repurpose Content

I’m not going to be the first person to tell you that repurposing your content is a good idea. I’m probably not even the first person this week to tell you that. There is tons of information out there about how to get more mileage out of your content, keep your feeds...

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How to Outline a Podcast, Book or Course in an Afternoon

Have you been blogging for a while? Maybe a year, maybe 5 years, maybe more? Then you’ve got a whole lotta content hanging out waiting to help you grow your business. (Depending on the kinds of records you keep, and whether or not you have transcripts or extensive...

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5 Ways to Promote a Podcast

Before you started your podcast, did you dream about it going viral? Being irresistible to share for anyone who heard it, being picked up by influencers online, and talked about by the hosts of other shows, leading to international acclaim, sponsorship offers and a...

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Why Podcast Guests Don’t ShareTheir Episodes

So - guests not sharing. It’s frustrating. I get it. You put a lot of research and effort into hosting an interesting and well-researched interview, turning that into a well-produced episode, promoting your show as a whole and even providing interesting and attractive...

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Taking Offline Activities Online with Your Podcast

Taking Offline Activities Online with Your Podcast

Let’s talk about the fact that we’re all stuck inside for the foreseeable future. Now – working from home is something I’ve been doing for so long that the thought of having to work in a room WITH other humans is more or less unimaginable. But it all feels a little...

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Key Messaging on Different Platforms

Just like a clever farmer wouldn’t put all of her eggs in one basket, clever content marketers don’t put all of their business goals in one content platform. Different platforms are great at different things, and people engage with them in different ways, and you...

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Turning Your Business Goals into Content Metrics

When you start a podcast, or a youtube channel, or a livestream series, or any other kind of multi-media content campaign, you’ll have goals. You might be looking for business growth, you might be looking for the esteem of your peers, you might be looking for lots of...

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