Create a Killer
Podcast Concept
Create a Killer Podcast Concept
In Just 30 Minutes!
If you’re thinking about a podcast for your company, the very first thing you need to do (even before naming the thing) is develop a show concept.
A Podcast concept is the heart of the show: what it will DO and HOW.
It’s also going to be what differentiates you from other shows, and give people a compelling reason to listen to you.
An Amazing Show Concept has 4 Elements:
1
A clear goal for exactly what the podcast needs to achieve in your business.
2
A structure and format that helps you to meet that goal, and track your progress towards it.
3
Brand and mesaging consistency so fits alongside the rest of your marketing.
4
A name, look, feel and sound that are memorable to your audience (and clients!)
On Tuesday September 17th at 1pm EST
You’ll learn how to develop a concept for a podcast that will make a measurable difference in your business, in 30 minutes with two podcasting experts.
Enter your name and email here, and you’ll be registered for free.
When you register for the event, you will be subscribed to receive communication from both One Stone Creative and Gas Stove Creative – you can unsubscribe from one or both at any time, and neither company will ever share or sell your personal information.
Meet Your Hosts!
Iris Goldfeder: As a chef for over 10 years, I learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, I’ve come to realize that the same thing is true for your marketing strategy.
This is why GasStoveCreative is a marketing agency that delivers completely custom, full-service marketing strategies.
I am the host of Unique Voices, on Futures Television on AppleTV and Roku. I’m also the host of GasStoveCreative Presents: The Cookbook podcast.
At GasStoveCreative, we create beautifully designed podcasts that align with your branding and messaging. Our visuals, and editing are the pièce de resistance in bringing your podcast (and brand!) to the next level.
I’ve been a guest speaker on dozens of podcasts on the topics of marketing and accessibility for websites, and a featured speaker for the National Institute for Social Media on ADA Compliance and accessibility, as well as the VC Europe X conference for women and minorities leading startups. I’m also a monthly contributor for Breakthrough Author Magazine as well as the Mental Health Talk Magazine for LGBTQIA+ issues.
I’m passionate about social issues and giving back to the community. As the President of Unmasking Lafayette, a local, not-for-profit 501 (c) (3) organization that I co-founded with my friend Michelle Zaremba, our goal is “Unmasking” social issues in the community. And when I’m not doing that, you can find me playing gigs with my band, and spending time with my amazing wife, Heather, and our crazy pups, Skyler, and Piper.
GasStoveCreative has evolved into a full-service agency because I love helping businesses find their stride with marketing that works for them – without having to hire 20 different people to get it done. At GasStoveCreative, we meet you where you are. And remember- “if you’re not online, you’re not an option!”
Megan Dougherty, author of Podcasting for Business, is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. She co-founded One Stone Creative a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses.
In 2020 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is also the creator of the Podcasting for Business Conference, and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company.
She currently lives in Western Quebec with her spouse, 2 cats, 4 chickens and over 65 thriving houseplants. When not devising new ways to use old content, she painstakingly creates from scratch items that are easily and cheaply available in many stores.
