by James | Aug 29, 2024 | Blog, Podcast, Uncategorized
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person. I know what we do is valuable and our clients appreciate it — but as my...
by James | Aug 22, 2024 | Blog, Podcast
There are products and services that don’t require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches. But there are others that require a lot of education before someone has enough understanding to be able to make...
by James | Aug 15, 2024 | Blog, Podcast
This is a very exciting week, friends, and one that I have been a little nervous about for the last six months. You already know that my book, Podcasting for Business is written and available for pre-order here. But what you don’t know is that my coach, Amy Collette...
by James | Aug 8, 2024 | Blog, Podcast
I’ve been looking forward to this episode all year. I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order! This book has been percolating in the back of my brain for years, and now, with the help of an amazing...
by James | Aug 1, 2024 | Blog, Podcast
A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons: You get a chance to practice your on-air presence You get exposure to new audiences You get to connect with the hosts of the shows you...
by James | Jul 25, 2024 | Blog, Podcast
There are those who love social media and there are those who hate it. There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I’ll let you...
