by James | Aug 29, 2024 | Blog, Podcast, Uncategorized
Something that I’ve always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person. I know what we do is valuable and our clients appreciate it — but as my...
by James | Aug 22, 2024 | Blog, Podcast
There are products and services that don’t require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches. But there are others that require a lot of education before someone has enough understanding to be able to make...
by James | Aug 15, 2024 | Blog, Podcast
This is a very exciting week, friends, and one that I have been a little nervous about for the last six months. You already know that my book, Podcasting for Business is written and available for pre-order here. But what you don’t know is that my coach, Amy Collette...
by James | Aug 8, 2024 | Blog, Podcast
I’ve been looking forward to this episode all year. I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order! This book has been percolating in the back of my brain for years, and now, with the help of an amazing...
by James | Aug 1, 2024 | Blog, Podcast
A lot of business start out as a podcast guest before they start hosting their own show. It’s a great strategy for a few reasons: You get a chance to practice your on-air presence You get exposure to new audiences You get to connect with the hosts of the shows you...