by James | Oct 29, 2020 | Authors, Blog
First things first. Why author marketing and not book marketing? The easiest way to explain this approach is to think about it like small business marketing. Author, you are the small business, and your book is the product of that business. No one launches a product...
by James | Aug 25, 2020 | Blog, Content Creation
A blog is good. A YouTube Channel is good. A regular livestream is good. So are podcasts, books, courses, and all the rest. But you know what’s AMAZING? Making them all work together to help strangers become aware of, then like, and then buy from you. When this...
by James | Aug 17, 2020 | Blog, Content Creation
One of the chief goals of any content marketing program is conversions. Creators want their content to convert users of that content into customers for their business. When you have a piece of content that converts well, it’s essentially a goose giving you golden...
by James | Aug 10, 2020 | Blog, Content Creation, Courses
There is a lot of training and information out there about how to create a course. So much. So. So. So. Much. There are consultants, and done-for-you services, and group programs and teachers, and, of course, courses on how to make courses. It sounds amazing, right?...
by James | Aug 3, 2020 | Blog, Content Creation
You’ve heard that winners never quit and quitters never win. There are areas in life where that is certainly true. Developing a new skill. Playing a sport. I’m generally not a fan of it being applied to business and business decisions, however. Sometimes quitting is...
