Business Podcast Sprint Application
Complete DFY Podcast Season in 60 days or less.
Ready for a Fully-Produced Podcast Ready in 60 days or less?
Outcome:
A fully produced and published 12-episode solo podcast season that you can deploy within your sales process to help your ideal customers know, like and buy from you more easily and quickly. Work directly with an expert podcast strategist (Megan Dougherty) and producer (Audra Casino) to create a high quality evergreen business asset.
Fast Wins:
Engage and warm up your audience with ‘upcoming podcast’ to generate interest, guesting opportunities and as content for blogs, emails and articles. Getting your most passionate followers involved in the launch process allows you to create special ‘launch’ offers and fill your sales pipeline while creating evergreen content that addresses your audience’s most pressing concerns.
Long Term Success Metrics:
- Shorter sales cycle, and warmer leads (we’ve seen sales cycles reduce from months to weeks with the careful deployment of a well-designed podcast season)
- Better-fit clients, more excited to work with you (save time and energy by talking to people who are already convinced you’re the expert they need)
- Content for your social media channels, newsletters and other promotional platforms (podcast content can be used again and again)
Other Success Metrics:
- Be perceived as a thought leader and expert
- Nurture new leads at scale
- Shortcut to the knowing-liking-trusting that creates sales
- Gain competitive advantage in pitches over other businesses
- Earn reputation as a valued, trusted advisor
Investment: $2997USD for a 12-episode solo audio podcast season, designed and outlined for you, recorded with an expert producer, then edited and polished for promotion and distribution. Payment schedule is either $2997 at once, or two payments (one at project start, and the second after 30 days) of $1550.
How it Works
The First Sprint:
In the first 30 days, we will design a custom podcast season (complete with episode outlines!) to enhance your business, along with art, music, and graphics templates. We’ll accomplish this through our Business Podcast SprintTM Intake Form, and as-needed follow-up zoom consultations.
The Second Sprint:
Once you approve the audio-visual assets and the episode outlines, you will be invited to two recording sessions where you will record the content for the entire season with the support and coaching of an expert producer.
The Final Sprint:
We will produce all of the content, publish it (and help you submit your show to Apple and Spotify) and guide you on how to deploy it within your sales process to make things faster, easier and more profitable.
Deliverables:
- 12 Episode Audio Podcast Season (Trailer, 10 full 15-20 minute solo episodes, Closer)
- All episodes recorded with a producer
- Podcast Art, Description and Intro and Outro with music
- Show Notes for each episode
- 2x Promotional graphics for each episode
- 1x Audiogram for each episode.
- Each episode formatted for publishing to YouTube
- Complimentary Podcast Hosting
Short Term Outcome:
Add ‘podcaster’ to your bio, and use your upcoming podcast as a business development tool to book your own guest appearances, and engage your audience in the launch process. We recommend attaching a special offer or sale to the launch of your new season – but this is optional!
Long Term Outcome:
Podcasts are evergreen business assets that boost your credibility, create more intimacy with your leads, and do the heavy lifting of handling objections and letting your best clients ‘self-select’ into working with you.
How we might continue to work together:
- If you love the process, you can produce additional seasons for different segments of your audience
- We can integrate direct lead-generation into an ongoing interview podcast.
- If your clients could benefit from a podcast (either a season or ongoing) we offer white-label podcasting services
- We can develop an entire revenue-generating podcast network for you and your community.