• How to use Podcast Value Math to design or update your show to provide specific business outcomes in a way you can measure.

• The 5 Business Podcast Blueprints that will let you identify the highest goal of your show, and clarify your strategic thinking and decision making.

• 15 individual metrics to optimize for and track that represent business outcomes that make a bottom line difference.

• Step-by-step instructions that will take you from ‘I should have a podcast!’ to ‘We’re on Spotify!” whether or not you have any podcasting experience.

• Actions steps to follow if you have a show already, or if you’re starting from scratch.

Finally.  FINALLY!  We have someone who’s discovered the secret to business podcasts that are actually. . . Wait for it. . . actually PROFITABLE.

I’ve been a B2B business growth coach for the past 15 years with a specialization in positioning and messaging, and lemme tell you:  in the course of these years I’ve met so, so many truly genius experts who host business podcasts.

The only problem is when I ask them, “So how is your podcast contributing to your revenue and your reputation as THE “obvious choice” problem solver in your area of speciailzation”?  Or, “How are you calculating your results?”

The answer is usually . . . “Ummmmm.  Soooooooo. . .”

Point being, most of my clients and prospective clients cannot answer this question definitively.  They can’t answer this question with any certainty.  They can’t say exactly how they measure their podcast’s increasing success.  They don’t know precisely what kind of success they are looking for.  Like the kids say, The math just ain’t mathin’.

Now, at last, we have this extraordinary book by expert business podcast strategist Megan Dougherty, who has figured out 5 distinct models that can produce this great miracle:  Reliably Profitable Business Podcasts.

In a great way, I got confronted in the book’s first pages with her 5 Business Podcast Blueprints.

In other words, like many a podcaster (and future podcaster) I wanted to choose ALL of them.  Megan does an outstanding job demonstrating why and how to prioritize just ONE model, and then to build your podcast strategy upon that central priority for your marketing, audience, or sales strategy.

As Megan often says, “Successful Business Podcasts:  Now, with REAL Math.”  But for those of you, like me, who aren’t so good at – or motivated by – math in general, trust me.  You are going to like THIS math.  That is, if you have any interest in your current – or future – business podcast being truly profitable as well as massively enjoyable.

Also, massive props for her clear, concise prose style, easy and fun to read, to understand, and to implement (you gotta love Canadians!)

I cannot wait to share this book with every single one of my clients, and my hundreds of thousands of Supertight newsletter readers.  All right.  Fine.  It’s just a couple of thousand.  But with Megan and her team’s strategy help, I’m expecting that to change!

-Ellen Melko Moore, CEO and Co-Founder of Supertight Social Selling

I’ve read various books on business podcasting but always found them lacking in actionable insights. This book, however, I found to be helpful and relevant with tangible value. The content was approachable and accessible and easy to follow if you’re new to the world of podcasting. If you’re looking for a comprehensive step-by-step guide to launch your business podcast, I’d definitely recommend reading this book. It has lots of examples, links and resources which make it a great reference for when you’re ready to enter the business podcasting world. It is evident from this content that Megan is a wealth of knowledge, with lots of experience to back up her expertise.

-Fatima Zaidi, Founder & CEO of Quill & CoHost, and a professor of podcasting at University of Toronto.”

“If you’re looking to start a podcast to grow your brand and grow your business, I highly suggest you check out Podcasting for Business from Megan Dougherty over at One Stone Creative.

There’s a lot of information out there on podcasting. Some of it’s true, some of it’s false and some of it is non-applicable to business podcasts. There are different things to make it a marketing activity not just a hobby and I love how Megan breaks down the fundamental Blueprints for Businesses. Too often, people try doing everything in one podcast, it becomes a Frankenstein podcast that never works. Megan walks through the ideas behind it, what your goals are – starting with the end in mind. She shows you how to measure that, to measure success and then shows you everything you need to do to execute on that.

Doing a podcast seems easy, but like so many things, it’s easy to do, it’s hard to do well. This is your brand, this is your business, this is marketing, and if it doesn’t make dollars it doesn’t make sense. You’ll be well served to invest the time and the money to read Podcasting for Business by Megan Dougherty.”

Tom Schwab, Chief Evangelist Officer & Founder, Interview Valet

“This is an essential guide for anyone looking to harness the power of podcasting to grow their business. This book offers practical, evidence-based strategies, from the initial launch to optimizing for measurable business outcomes – a comprehensive roadmap to create podcasts that not only engage audiences but also drive real, bottom-line results. Perfect for business owners and marketers, this book is a must-read for those serious about leveraging podcasts as a dynamic marketing tool.” 

-Danny Iny, founder/CEO at Mirasee