Podcasting for Business
Relentlessly Practical Podcasting for when it’s just part of the job.
Podcast Sprints
Almost completely DFY podcast seasons. Get a completed podcast custom designed or your business in just 90 days.
The Business Podcast Spotlight
Our podcast with deep-dive case studies into how different businesses are leverage podcasts.
Podcast Impact Assessment
Can you save time, increase your profit and get more opportunities from you podcast?
PFBCon
The annual all-virtual, all-recorded conference with three days of presentations, networking events, workshops and more.
Podcast Production
Boutique podcast production to take your podcast form an idea to live on Spotify in as little as 6 weeks! Seasons and ongoing production available.
Original Research
Every year we do a deep-dive report into what the top 100 business shows are doing, from format to branding, to promotion to sponsorship.
Create a podcast for more…
Relationships
…for your business.
Company podcasts need to meet company goals. You’re not just in this for the love of the medium, so you need to be able to track, measure and communicate the value your show is creating for your business.
If you want a podcast to be a marketing channel that grows your network, your industry authority, your content and IP, and even your pool of customers and community members, you need three things:
STRATEGY, DATA and SUPPORT.
A Strategy for how the podcast works within your business – the high-level goal you need it to achieve and the tactics you’ll use to make progress towards real, measurable objectives.
Data from your own show and from other podcasters in the industry that will let you know if what you’re doing is working and measure the value your show is creating.
And Support – the outside and community help you need when you need for the questions that inevitably come up and to help you flesh out your ideas.
Ask yourself:
- What is the business purpose of my podcast?
- How am I measuring its effectiveness at meeting business objectives?
- Does your show present my company and brand the way I want it to?
- Am I leaving any value on the table in terms of content, relationships or opportunities?
- Are my workflows saving time and money, or costing more than they should?
- What are the industry standards I should be following?
If those questions don’t have easy answers, you might need a little extra support in your corner.
So, if you think that…
- Input on your show structure or repurposing strategy,
- Tech support on fiddly editing projects,
- Brainstorming about your content calendar and guest list,
- Advice on organizing your information,
- Tips and strategies for promotion,
- Seeing what other companies are doing with their podcasts,
- And just knowing you have someone to ASK when these little things crop up, as they do from time to time,
…would be useful, then we can help.
When podcasting is just one of the many things you do every day, you need to be as efficient and effective as possible, and get every episode to result in the content and connections that help you grow your company and enhance your relationships with your clients and community.
The Business Podcast Spotlight
Small Business Owners know that podcasting can be a valuable and profitable part of their marketing – but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one – although if you’re lucky and strategic – you can have both.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space!
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest