Podcasting for Business

Relentlessly Practical Podcasting for when it’s just part of the job.

Book Resources

On this page you’ll find the resources mentioned in Podcasting for Business.

These are the Business Podcast Blueprints – your most important reason for podcasting.

Relationship Building: Expand your professional network of partners, colleagues and clients.

Audience Engagement: Connect with and engage people who are already aware of you.

Thought Leadership: Share your unique intellectual property.

Conversion: Sales, opt-iIns and community building.

Content: A flywheel of content to fuel your business.

Choose your Blueprint before you do anything else!

The Business Podcast Blueprints (1280 x 720 px)

Different Show Notes Styles

Minimal Show Notes:

Minimal Show Notes are a bare-bones, 1-2 sentence description of the podcast. If you are most interested in people listening to the episode, and don’t really need to include links, have a unique webpage for the show, or have people coming back to your website at all, this can be the most cost effective style of notes.

Example:

Choosing the right podcast format is critical to aligning your show with your business goals, as each type—whether interviews, solo episodes, co-hosted conversations, or others—serves different objectives and requires varying levels of investment. Businesses must carefully select a format that supports their desired outcomes, from thought leadership to audience engagement, to maximize value and impact.

Bullet Style Show Notes:

Bullet Style show notes are the middle ground between minimal and blog style show noes. There is a little description, bullets with key ideas, learnings, highlights or questions answered and links to further resources. This is the most popular show notes format, and strikes a good balance between cost-savings and creating a good reader experience.

Example:

Is your podcast’s format aligned with your business goals, or are you unknowingly holding back your potential success? This episode explores how different podcast formats—interviews, solo episodes, co-hosted conversations, and more—can help or hinder your objectives, depending on what you aim to achieve. Aligning your show’s structure with your business strategy is key to getting the most value from your efforts.

You’ll hear about:

The Importance of Choosing the Right Format: Matching your podcast format to your business goals is crucial. Whether you want to establish thought leadership, engage your audience, or build professional networks, selecting the right style is key to achieving these objectives.
Interviews: Interviews can be conversational or informational. Conversational interviews enhance thought leadership by showcasing equal expertise between host and guest, while informational interviews focus on sharing external expertise to build relationships and engage the audience.
Solo Episodes: Solo episodes are great for thought leadership and audience engagement. They can be scripted or off-the-cuff, with monologues providing in-depth discussions and Q&A formats addressing listener questions.
Co-Hosted Conversations: These are ideal for educational content and maintaining a steady flow of information without the complexity of guest management. They can enhance audience engagement and provide a consistent voice.
Demonstrative Shows: Useful for showcasing expertise through case studies, live coaching, or product reviews, demonstrating real-world applications of your services or knowledge to engage and convert your audience.
Documentary Style: These high-production episodes tell a story with a clear beginning, middle, and end, making them suitable for special series or significant milestones but more challenging to produce regularly.
Clip Shows: Compile highlights from previous episodes to celebrate milestones or provide a recap. They offer a chance to re-engage your audience and leverage past content for new promotional opportunities.
Panel Discussions: Gathering multiple experts for a moderated conversation can provide diverse insights but may be more suited for special events rather than regular episodes due to the complexity of coordination.

Understanding how each format aligns with your business goals will help you make informed decisions and maximize the impact of your podcast.

Resources:

Podcasting for Business

Megan Dougherty on LinkedIn

Blog Style Show Notes

Blog Style notes are the most expansive – they are edited and formatted versions of the transcript (or unique content written about the episode!) that provide readers with close to the same experience that listeners will get. This is great for if you’re fcused on SEO, and any kind of sales or conversions.

Example:

Check out the full Blog style show notes for this episode right here.

How to Track Each Metric

In the video below, you’ll see a runthrough of how to track all of the different metrics (business outcomes) mentioned in Podcasting for Business.

If you’d like your own copy of the Stats tracking document, just enter your name and email in the form provided and you’ll be sent a link to make one.

If you have any trouble with the form, or would like some assistance in deciding what you should optimize for, you are warmly invited to book a call with Megan Dougherty to talk about your podcast strategy and tracking.